Senior Associate - Brand

AssetPlus is looking for an Associate / Senior Associate - Brand to help build a strong, consistent, and high-performing brand across every customer touchpoint.

This role is ideal for someone who combines strong writing skills with an understanding of branding, performance marketing, and digital content. You should be equally comfortable writing a high-converting Meta ad, a long-form educational article, a website landing page, or a product launch campaign.

The ideal candidate understands how content influences business outcomes, has experience working on organic website growth, and is passionate about simplifying financial concepts for Mutual Fund Distributors (MFDs).

Key Responsibilities

1. Brand Communication & Content

Create compelling brand communication across multiple formats, including:

• Website landing pages
• Product messaging
• Blogs and educational content
• Email campaigns
• Video scripts
• Social media content
• Sales and marketing collateral
• Performance marketing creatives and ad copies

Ensure every piece of communication is aligned with the AssetPlus brand voice and business objectives.

2. Performance Marketing Copywriting

Develop high-converting copy for Meta, Google, LinkedIn, and other digital channels.

Create multiple messaging angles, headlines, hooks, CTAs, and creative variations to support campaign testing and improve acquisition performance.

3. Website & Organic Growth

Own and improve website content across product pages, landing pages, and educational resources.

Work closely with SEO and marketing teams to create content that improves search visibility, organic traffic, user engagement, and conversions.

Identify content gaps and opportunities based on search trends and user behaviour.

4. Long-form & Educational Content

Develop insightful blogs, guides, explainers, and knowledge resources that establish AssetPlus as a trusted voice in the mutual fund distribution ecosystem.

Translate complex financial concepts into simple, engaging content for different audiences.

5. Campaign & Brand Support

Support product launches, feature rollouts, webinars, events, and integrated marketing campaigns with clear and compelling messaging.

Ensure communication remains consistent across digital, social, website, email, and offline touchpoints.

6. Content Strategy & Insights

Contribute ideas for campaigns, content themes, and communication strategies.

Use campaign performance, audience insights, and market trends to continuously improve messaging and content effectiveness.

7. Cross-functional Collaboration

Work closely with Product, Business, Sales, Design, Performance Marketing, SEO, and Video teams to deliver high-quality brand communication across channels.

Requirements

• 3 to 8 years of experience in brand, content, or marketing roles, preferably in fintech, wealth management, mutual funds, or financial services
• Excellent writing and editing skills with strong attention to detail
• Proven experience writing both short-form and long-form content
• Experience creating performance marketing copy across digital channels
• Experience managing or writing website content with an understanding of SEO and organic growth
• Strong understanding of branding, messaging, and customer communication
• Ability to simplify complex financial concepts into engaging content
• Strong collaboration and project management skills
• Experience in fintech, wealthtech, or investment platforms
• Familiarity with content analytics tools such as Google Analytics and Search Console
• Experience working with AI-assisted content creation tools
• Understanding of customer journey mapping and conversion-focused content
• Exposure to brand campaigns, GTM communication, or product marketing