Senior Associate - B2C

Overview

Job Title: Senior Associate - B2C

Function: Business Development B2C - (Open Programs)

Location: Hyderabad

Job Purpose

We are seeking a highly motivated and skilled programme advisor to join our dynamic B2C sales team. The ideal candidate will have a proven track record of success in inside sales, exceptional communication skills, and the ability to thrive in a fast-paced environment.

Job Outline

Key Responsibilities

• Sales Target Achievement: Set and exceed ambitious sales targets by consistently meeting and exceeding quotas.
• Implement strategies to maximize revenue, including upselling and cross-selling.
• Sales Target Achievement: Ensuring that there is a minimum of 50% contribution in enrollments from B2C pipeline in every cohort.
• Responsible for generating a revenue from open programmes that includes comprehensive leadership programmes and topic focused programmes.
• Set and exceed ambitious sales targets by consistently meeting and exceeding quotas with a minimum enrollment from open programmes.
• Payment Collection and Outstanding Reduction: Proactively follow up on outstanding invoices and payments.
• Implement strategies to reduce outstanding balances, working closely with the finance and accounts receivable teams.
• Sales Pipeline Management: Ensuring the productivity matrix (no of dials and talk time) are maintained consistently with a minimum of 120 calls per day and 4 hours of talk time per day.
• Effectively manage and prioritize the sales pipeline, ensuring timely follow-up and closure of deals.
• Provide regular reports and updates on sales activities, key performance indicators, and opportunities.

Qualities for Success

1. Goal Orientation

• Desire to take on ambitious targets and own the outcomes.

• Proven track record of meeting and exceeding sales targets.

2. Sales Opportunity Identification

• Identifying potential sales opportunities.

• Clearly articulate value propositions to potential customers.

3. Communication Skills

• Excellent verbal, listening, and written business communication skills.

• Deliver compelling sales presentations without diluting the brand of ISB.

4. Technology Proficiency

• Strong competency in understanding and utilizing the CRM Tool (Sales Force).

5. Program Fulfillment

• Responsible for ensuring cohort fulfillment for all programs assigned to the BD Owner.

6. Mindset and Approach

• Premium product/service mindset (not sales by discounting mindset).

• Comfortable and poised speaking with mid-to-senior level managers, business leaders, and HR leaders.

7. Adaptability

• Adaptability to evolving market conditions.

• Willingness to embrace new sales strategies.

Job Specifications

Knowledge / Education

• Graduate /Post-Graduate

Specific Skills

• Communication Skills

• Sales and Negotiation Skills

• Relationship Building

• Prospecting and Lead Generation

• Adaptability

• Continuous Improvement

• Team Collaboration

• Problem-Solving Skills

Desirable Experience

• 2+ years working in an inside sales role in a high-growth, dynamic environment; experience in the ed-tech industry is a plus.

Relationships

• Customer Success Team
• Commercials
• HR
• Finance
• Enterprise Team
• DT Team
• Clients
• Participants
• Finance Department of clients for payment collection and invoicing
• HR Professionals
• LD Professionals