Senior Associate - Audience Acquisition, ETCIO International

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About Business Unit: ETB2B

ETB2B was started 7 years back as an intrapreneurial venture where the idea was to go deeper within the different industries ETB2B runs specialized B2B media portals & communities covering news, opinion, analysis etc. These niche portals are either based on industry ( like auto, telecom etc) or function ( CIO, CFO etc). Here are portals that we run: ETAuto.com, ETTelecom.com , ETCIO.com, ETRetail.com, ETEnergyWorld.com, ETRealty.com, ETGovernment.com, ETTravelworld.com, ETHospitalityworld.com, ETCISO.in, ETBrandEquity.com, ETCFO.com, ETHealthworld.com, ETBFSI.com , ETHRworld.com, ETLegalWorld.com Apart from media verticals, we also run ETMasterclass.com and vconfex.com.

Function: Conferences & Community / Events

Vertical: ETCIO International

Role: Community Relationship

About the Role

We are looking for a result-oriented Community Relationship professional to drive the acquisition and engagement of senior industry professionals for B2B conferences, summits, roundtables, webinars, and other industry-led events.

The role will be responsible for identifying relevant audiences, engaging senior decision-makers, driving qualified registrations, and ensuring strong event attendance. The ideal candidate should have experience in B2B events, conference delegate acquisition, CXO engagement, outbound calling, relationship management, and target-driven acquisition.

Key Responsibilities

• Drive end-to-end delegate acquisition for conferences, summits, roundtables, webinars, and other B2B events.
• Identify, engage, and acquire relevant delegates through outbound calls, emails, LinkedIn, databases, referrals, and other relevant channels.
• Build and manage target audience lists based on event themes, industries, company profiles, job functions, seniority levels, and delegate relevance.
• Engage with senior industry professionals and decision-makers, including CIOs, CTOs, CISOs, CDOs, CEOs, Heads of IT, Digital, Cybersecurity, Infrastructure, and other relevant business leaders.
• Drive qualified event registrations and ensure delegate acquisition targets are achieved for each event.
• Manage the complete delegate engagement and follow-up cycle through calls, emails, LinkedIn, WhatsApp, and other communication channels.
• Build and maintain strong relationships with delegates and industry professionals to support repeat participation and long-term community engagement.
• Work closely with clients and sponsors to understand their target audience, preferred delegate profiles, business objectives, and event expectations.
• Own weekly and monthly acquisition targets and ensure event-wise registration, confirmation, and attendance goals are met.
• Reconfirm registered delegates before events and proactively work towards minimizing dropouts and maximizing actual attendance.
• Guide and manage Delegate Acquisition Executives, including target allocation, performance monitoring, coaching, and conversion support.
• Coordinate closely with production, operations, marketing, editorial, social media, and client teams to ensure seamless event execution.
• Maintain accurate and updated delegate databases, including contact details, communication history, registration status, confirmations, and attendance records.
• Track and report daily and weekly acquisition metrics, including calls made, connects, registrations, confirmations, dropouts, attendance, and overall conversion performance.
• Maintain post-event engagement with attendees and contribute towards community building and future event participation.

Desired Candidate Profile

• Experience in delegate acquisition, conference production, event sales, B2B events, community engagement, or CXO outreach.
• Strong experience in engaging senior professionals and decision-makers across industries.
• Excellent verbal and written communication and stakeholder management skills.
• Comfortable with high-volume outbound calling and a target-driven work environment.
• Strong ability to build relevant databases and identify the right audience for different event themes.
• Experience using LinkedIn, databases, CRM tools, email outreach, and other acquisition channels.
• Strong follow-up, negotiation, relationship-building, and conversion skills.
• Ability to manage multiple events and acquisition targets simultaneously.
• Prior experience in managing or mentoring a team would be preferred for managerial roles.
• A proactive, result-oriented approach with strong ownership and attention to detail.

Preferred Background

Candidates from B2B conferences, media events, event management companies, professional communities, industry associations, corporate events, or delegate acquisition backgrounds will be preferred.

Interested candidates may share their resume on [HIDDEN TEXT] or directly apply though LinkedIn.