Senior Area Sales Manager

Role: Senior Area Sales Manager

Location: - Chennai

Job Type: Full time

The SeniorASM will be responsible for the entireTamil Nadu region— not a layer of state leadership, but a hands-on, on-ground charge covering all markets, distributors and the field team across the state. This is an execution-first role for someone who wants to run a full region personally rather than manage through additional layers.

Key responsibilities

• Own primaryand secondary sales delivery for the entire Tamil Nadu region.
• Manage and directly coach the field sales team (Sales Officers/ TSIs) acrossall territories in the state.
• Build and strengthen distributor relationships — coverage, service levels, stockhealth and commercial discipline.
• Drive productive distribution, outlet throughput, range selling and on-shelf availability.
• Identify and act on growth opportunities in underdeveloped and new marketswithin the state.
• Track and review primary/secondary sales, stock ageing,collections and claimson a regular cadence.
• Execute trade schemes and activities with clear commercial rationale and follow-through.
• Coordinate with Marketing, SupplyChain and Sales Operations to convert plans into marketaction.

Candidate profile

• 6–9 years in FMCG field sales,with proven ownership of a full territory or region.
• Someone with min years'experience as ASM
• Strong workingknowledge of Tamil Nadu's generaltrade and distributor landscape; fluency in Tamil and working proficiency in English.
• Hands-on, on-the-ground operator — comfortable being in marketmost of the time ratherthan running the business remotely.
• Track record of growingdistribution or turningaround a weak territory, not just maintaining an existing one.
• Graduate degree required.