Senior Area Sales Manager

Tentative roles and responsibilities

Develop and implement strategic sales plans to achieve company targets and

objectives with a view to increase/sustain market share and profitability.

Lead and manage the sales team, providing guidance, coaching, and

performance feedback to ensure optimal performance.

Establish sales objectives by forecasting and developing annual sales quotas for

regions and territories.

Identify and develop new business opportunities to expand the company's

customer base and market presence by appointment of channel partners

dealers, distributors and stockist.

Build and maintain strong relationships with key customers, partners, and

stakeholders.

Analyze sales data and market trends to identify areas for growth and

improvement.

Collaborate with other departments such as marketing, product development,

and finance to align sales strategies with overall business goals.

Monitor and evaluate the effectiveness of sales strategies and initiatives, making

adjustments as necessary.

Stay updated on industry trends with respect to pricing, competitor activities,

and market developments to inform decision-making and maintain a

competitive edge.

Desired Candidate Profile

Achieving agreed sales target.

Proven leadership and experience in influencing without authority.

Results oriented and ability to build networks and drive innovation.

Hands-on experience in FMCG industry.