Senior Area Sales Manager

Key Responsibilities:

Sales & Business Development

• Achieve monthly, quarterly, and annual sales targets for the assigned territory.
• Drive primary and secondary sales through distributors and the retail network.
• Develop new markets, territories, distributors, and retail outlets.
• Identify opportunities to increase Tulsi Tea's market penetration and visibility.
• Plan and execute area-wise sales strategies to achieve business objectives.

Distributor Management

• Manage and strengthen relationships with distributors and channel partners.
• Ensure proper distributor-wise stock planning, billing, and product availability.
• Monitor distributor performance, stock levels, outstanding payments, and market coverage.
• Ensure effective implementation of company schemes, promotions, and trade offers.
• Identify and appoint suitable new distributors wherever required.
• Regularly review distributor profitability and business performance.

Team Handling

• Lead, guide, and monitor the performance of ASM/SO/TSO/Field Sales Executives and other sales team members.
• Set daily and monthly targets for the team and track achievement.
• Conduct regular market visits with team members.
• Coach the team on distributor management, outlet coverage, product selling, and market development.
• Monitor beat plans, productivity, outlet coverage, and sales performance.
• Take corrective actions to improve team performance.

Market & Retail Execution

• Ensure adequate product availability across retail outlets.
• Expand numeric distribution and improve outlet coverage.
• Monitor competitor activities, pricing, schemes, and market trends.
• Ensure proper visibility and merchandising of Tulsi Tea products.
• Develop strong relationships with retailers and key market influencers.
• Conduct regular market audits and share actionable market feedback with management.

Reporting & Planning

• Prepare and review daily, weekly, and monthly sales reports.
• Analyse territory-wise, distributor-wise, product-wise, and team-wise performance.
• Prepare sales forecasts and stock requirements.
• Track target vs. achievement and develop action plans for gaps.
• Provide regular updates to senior management regarding market conditions and business opportunities.

Preferred

• Graduate in any discipline; MBA/PGDM in Sales & Marketing will be an added advantage.
• 48 years of experience in FMCG sales, preferably in the tea, food, beverages, or consumer products industry.
• Prior experience in distributor/channel management is mandatory.
• Proven experience in handling and managing a field sales team.