Senior App Marketing Manager

JOB DESCRIPTION

TimesPro is seeking a data-driven and results-oriented Performance Marketing Manager to spearhead the growth of our mobile app. You will be an individual contributor to begin with, responsible for crafting and executing high-performing app marketing campaigns. As you demonstrate success, you will have the opportunity to build and lead a team focused on app user acquisition and engagement.

Responsibilities:

Lead Strategy Planning for App Install Channel for TimesPro : Leverage your expertise in paid advertising platforms (Facebook, Google Ads, etc.) and affiliate marketing to drive app installs and user acquisition.

Drive App Registrations through Web Campaigns : Along with App Installs, this role also has the opportunity to drive App Registrations through Web Search Campaigns.

Optimize for Lower Funnel Metrics: Go beyond installs and optimize campaigns for key in-app engagement metrics aligned with TimesPros business goals.

Mobile Measurement Mastery: Utilize experience with mobile measurement platforms like AppsFlyer or Adjust to accurately track app performance and user behavior.

Campaign Strategist: Analyze data from past campaigns, competitor trends, and market insights to inform strategic campaign decisions and media plan development.

Data-Driven Optimization: Continuously monitor campaign performance, analyze results, and make data-backed adjustments to maximize ROI and campaign efficiency.

Creative Collaboration: Collaborate with the creative team to ensure that ad copy, content, and creatives resonate with target audiences and drive user acquisition.

Stakeholder Collaboration: Ability to work, strategize cross functionally internally with internal stakeholders and externally with agencies and partners.

Reporting Insights: Prepare comprehensive daily, weekly, and monthly reports that provide actionable insights on campaign performance, user acquisition costs, and user engagement.

Team Leadership: Lead the App Marketing team to drive planning, strategy also campaign execution.

EXPERTISE AND QUALIFICATIONS

• 8-10 years of experience in app marketing with a proven track record of driving app installs and user acquisition.
• Experience with paid advertising platforms (Facebook Ads, Google Ads, etc.) and affiliate marketing.
• Expertise in mobile measurement platforms like AppsFlyer or Adjust is a must.
• Expertise in running Web Search Campaigns is also important.
• Experience in App branding campaigns on YouTube, Insta, Influencer networks.
• Strong data analysis skills with the ability to translate data insights into actionable campaign strategies is a must.
• Excellent communication skills with the ability to collaborate effectively across internal teams (creative, product) is a must.
• Proven experience with lead generation is a strong plus.
• Past experience of managing digital brand campaigns, especially Video Retargeting with conversion objective is a plus.
• Past experience in campaigns targeting 18-24 is a plus.
• Past experience in managing a team is a plus.
• Experience with Salesforce is a plus.
• Bachelors degree in Marketing, Advertising, or a related field preferred.