Senior Analytics Manager - Marketing
Indian Institute of Commerce Lakshya · Kochi · onsite · Posted 37d ago
Undisclosed4–6 yrsfulltimeSourced from
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About this role
Role Summary
The Analytics Manager - Marketing will help Lakshya build a more data-driven and efficient Marketing function .
The initial focus of the role will be on understanding existing Marketing processes, establishing reliable reporting, identifying inefficiencies and improving the way the team works.
Once this foundation is established, the role will expand into content analytics, performance marketing analytics and funnel analysis , helping the team understand what is working and where improvements can be made.
The role is not simply about creating reports. The individual should be able to understand a problem, find the relevant data, identify the insight and help the team act on it.
Key Responsibilities
1. Operations & Process Analytics - Primary
Understand and map key Marketing processes.
Identify bottlenecks, delays, duplication and manual work.
Establish clear KPIs and reporting systems.
Improve data quality and consistency.
Build useful dashboards and reports.
Identify opportunities for automation.
Work with teams to implement process improvements.
Measure whether improvements are actually delivering results.
The goal: Make Marketing more organised, measurable and efficient. 2. Content Analytics
Analyse the performance of Lakshyas content across platforms.
Identify themes, formats and creative approaches that perform well.
Analyse engagement, reach, watch time, retention, shares and saves.
Understand differences across audiences, courses and platforms.
Give the Content team clear insights on what to do more of, less of and differently.
Build a continuous feedback loop between content performance and content planning.
3. Performance Marketing Analytics
Analyse Meta, Google, YouTube and other paid campaigns.
Track CPL, CAC, conversion and other relevant metrics.
Analyse campaign, audience, creative, course and geography performance.
Evaluate lead quality , not just lead quantity.
Identify high- and low-performing campaigns.
Support budget allocation and campaign optimisation.
Where possible, connect marketing spend to actual admissions.
4. Funnel & Admissions Analytics
As the data foundation develops:
Analyse the journey from Lead Contact Counselling Admission . Identify where prospects are being lost.
Analyse conversion by source, course, branch and geography.
Identify reasons for drop-offs.
Work with Marketing and Admissions to improve conversion.
Measure the impact of changes made.
Key Performance Indicators
Improvement in operational efficiency.
Reduction in manual reporting and repetitive work.
Improvement in data accuracy and reporting reliability.
Adoption of dashboards and standardised reporting.
Number and impact of process improvements/automations.
Quality of insights provided to Marketing.
Improvement in content performance through data-led recommendations.
Improvement in marketing efficiency and lead quality.
Improved visibility and conversion across the admissions funnel.
Who Were Looking For
We are looking for someone who is:
Naturally curious about how things work .
Comfortable working with numbers and data.
Good at finding patterns and identifying problems.
Able to simplify complex information.
Comfortable questioning existing processes.
Interested in improving systems rather than simply maintaining them.
Able to communicate insights clearly to non-technical teams.
Comfortable working across Marketing, Admissions and other teams.
Willing to learn and gradually take on broader analytical responsibilities.
Technical Skills
Must have
Advanced Excel / Google Sheets
Data analysis
Dashboarding / BI tools such as Power BI, Tableau or Looker Studio
Data visualisation
Strong analytical thinking
Good to have
SQL
CRM analytics
GA4
Meta / Google Ads analytics
Automation tools
AI-assisted analytics
Qualifications
4-6 years of experience in Business Analytics, Operations Analytics, Business Intelligence, Process Improvement, Marketing Analytics or related fields.
Experience working with multiple teams will be an advantage.
Experience in a high-volume consumer/service environment will be an advantage.
Required Skills
Understanding of Social Media Platforms communication skills Content Analytics math and analytics Understanding of Video Prod. Workflows people management
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
crmProcess ImprovementAnalyticsSocial MediacounsellingBusiness AnalyticsSQLdata analysisanalyticalBusiness Intelligence
About Indian Institute of Commerce Lakshya
Indian Institute of Commerce Lakshya
Education & Training
Ernakulam, Kerala
India
₹4.8L PA avg
Avg at Indian Institute of Commerce Lakshya
About
Indian Institute of Commerce Lakshya provides education and career guidance, equipping students to become skilled professionals in a dynamic business landscape.
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