Senior Analytics Engineer-3

We are seeking a highly skilled Senior Measurement Engineer / MarTech Engineer to own and optimize our digital measurement ecosystem. The ideal candidate will have deep expertise in analytics implementation, attribution modeling, server-side tracking, and marketing technology platforms. This role will be responsible for ensuring measurement accuracy, tracking governance, privacy compliance, and actionable business insights across digital channels.

Key Responsibilities

• Own and manage the end-to-end digital measurement and tracking infrastructure.
• Design, implement, and maintain tracking solutions using Google Analytics 4 (GA4) and Google Tag Manager (GTM) .
• Configure and manage Server-Side GTM environments to improve data quality and attribution accuracy.
• Develop and validate data layers, event tracking frameworks, and analytics implementation standards.
• Build and optimize attribution models to measure marketing effectiveness across channels.
• Work with large datasets using BigQuery and SQL for analytics, reporting, and reconciliation.
• Implement and maintain paid media tracking solutions including Meta CAPI , Google Ads Enhanced Conversions , and other marketing platform integrations.
• Ensure compliance with privacy regulations through Consent Mode V2 , cookieless tracking, and governance best practices.
• Create dashboards and reporting solutions using Looker Studio and other BI tools.
• Partner with marketing, analytics, and engineering teams to improve data accuracy and business decision-making.

Required Skills Analytics Measurement

• Google Analytics 4 (GA4)
• Attribution Modeling
• Marketing Measurement Frameworks
• Channel Attribution
• Revenue Reconciliation

Tag Management

• Google Tag Manager (GTM)
• Server-Side GTM
• Client Server Container Configuration
• Data Layer Architecture and Validation

Data Engineering

• BigQuery
• Advanced SQL
• GA4 Export Schema
• Sessionization Logic
• Attribution Pipelines

Paid Media Tracking

• Meta Conversion API (CAPI)
• Google Ads Enhanced Conversions
• Cross-Channel Attribution
• Conversion Tracking

Privacy Governance

• Consent Mode V2
• Cookieless Tracking
• Privacy-Focused Measurement
• Tracking Governance

Reporting

• Looker Studio
• Power BI (Preferred)

Preferred Industry Experience

• E-commerce
• Retail
• D2C Brands
• Digital Marketing Agencies
• Performance Marketing Consultancies
• MarTech Organizations
• AdTech Companies
• Marketing Analytics Consulting Firms

Qualifications

• 4-8 years of relevant experience in Digital Analytics, MarTech, Measurement Engineering, or related roles.
• Proven experience managing enterprise-level analytics and measurement solutions.
• Strong problem-solving and stakeholder management skills.
• Excellent communication and documentation abilities.