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    Job · 12664683

    Bristol-Myers Squibb logo

    Senior Analyst, US Customer Engagement Measurement and Insights

    Bristol-Myers Squibb · Hyderabad · onsite · Posted 63d ago

    Undisclosed3–5 yrsfulltimeSourced fromNaukri

    About a minute. You'll make an account on the way through.

    About this role

    Senior Analyst, Customer Engagement Measurement Insights Role Summary
    An AI-enabled analytics practitioner responsible for measuring, analyzing, and optimizing omnichannel customer engagement across HCP and patient touchpoints. Delivers campaign performance insights, experimentation outputs, and data-driven recommendations to support commercial decision-making.
    Key Responsibilities
    • Deliver measurement analyses across field, CRM, paid media, digital, and third-party channels
    • Apply ML techniques to assess channel synergy, sequencing, and message performance
    • Support design and execution of A/B tests, lift studies, and incrementality experiments
    • Apply attribution frameworks (multi-touch attribution, Markov chain, causal inference)
    • Integrate MMx, KDA, and predictive model outputs to drive engagement optimization
    • Build and maintain dashboards, automated workflows, and reusable analytics frameworks
    • Communicate findings to technical and non-technical stakeholders
    • Mentor junior analysts and uphold data governance and documentation standards
    Qualifications
    • BA/BS required; advanced degree preferred (Data Science, Statistics, Economics, CS, or related)
    • 3-5 years in advanced analytics, decision science, or omnichannel measurement
    • Pharma/biotech/healthcare experience preferred
    Technical Skills
    • Python or R; SQL; cloud platforms (Databricks, Snowflake)
    • Attribution modeling, uplift modeling, propensity scoring, causal inference
    • Data visualization (PowerBI, Tableau, or similar)
    • Familiarity with LLMs/GenAI for classification, summarization, and insight generation
    If you come across a role that intrigues you but doesn't perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.


    Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

    Sourced from naukri

    Skills

    Customer Engagementcrmclinical trialsdata privacyHP data protectorSenior AnalystPythonHealthcareSQLPharma

    About Bristol-Myers Squibb

    Bristol-Myers Squibb logo

    Bristol-Myers Squibb

    Pharma

    375

    employees

    1887

    139 years old

    New York

    United States

    ₹19.1L PA avg

    Avg at Bristol-Myers Squibb

    About

    We are a global biopharmaceutical company whose mission is to discover, develop and deliver innovative medicines that help patients prevail over serious diseases. At Bristol Myers Squibb, we work every day to transform patients’ lives through science. We combine the agility of biotech with the reach and resources of an established pharmaceutical company to create a global leading biopharma company powered by talented individuals who drive scientific innovation. We have the brightest people in the industry and believe that their diverse experiences and perspectives help to bring out our best ideas, drive innovation and achieve transformative business results. Each day, our employees around the world work together for patients – patients are at the center of everything we do. They inspire us. They are the reason we come to work each day. We are proud of the advancements we have made in oncology, hematology, immunology, and cardiovascular disease, and we are dedicated to helping patients prevail over serious diseases through our diverse and promising pipeline and new scientific platforms. We are pursuing therapies at the forefront of scientific discovery with the goal of bringing an exciting new generation of life-changing treatments to patients. We aspire to be at the center of a vibrant healthcare innovation ecosystem, where academic research centers, biotech, and biopharma companies all contribute to continued scientific advancement.

    Industries

    PharmaBiotech & Life sciences

    Employee ratings

    10 reviews

    3.7/ 5

    Culture

    2.6

    Career growth

    2.2

    Work-life

    3.1

    Employees rate it well for

    Work-Life Balance38Compensation & Benefits37

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