Senior Analyst - TV Activation

The purpose of this role is to manage a team and provide direct support to delivery teams and their clients, providing operational support of one or more elements of the end-to-end client lifecycle, including onboarding through offboarding, as well as campaign coordination, budget maintenance, reporting, and audit.

In this role, you will independently manage paid social campaigns from planning and launch through optimisation, reporting, and stakeholder communication. You will connect platform decisions to client objectives and guide analysts to deliver accurate work.

This role requires strong hands-on paid social expertise, end-to-end campaign ownership, and the ability to translate performance data into actionable recommendations.

Key Responsibilities:

• Plan, launch and manage end-to-end paid social campaigns across Meta, LinkedIn and other relevant platforms.
• Develop audience, placement, creative, budget and bidding approaches aligned with campaign goals.
• Build prospecting, retargeting and lookalike strategies and oversee campaign setup and quality checks.
• Monitor pacing, CPA, CPL, ROAS, conversion rate and other agreed KPIs; troubleshoot delivery and tracking issues.
• Run structured creative and audience tests and optimise budgets, bids, placements and ads.
• Present campaign performance, insights and next steps to clients and internal stakeholders.
• Coordinate with creative, analytics and other media teams to support integrated delivery.
• Review analyst work, coach junior team members and maintain campaign quality standards.

Qualification:

Bachelor's degree in Marketing, Business, Communications or a related field, or equivalent relevant experience.

Certifications:

Relevant platform certifications, such as Meta and LinkedIn advertising, are advantageous.

Experience:

Approximately 4 to 9 years of hands-on paid social experience, including independent campaign or account ownership.