Senior Analyst - Marketing Automation

"Senior Analyst - Marketing Automation position supports multiple MarTech platforms across EATON. This role understands how Marketing Automation platforms works, entire web development along with strategic and enterprise level oriented thinking. This role is responsible for designing, building and implementing technical solutions that meet business- needs and align with a companys strategic objectives.

Key role in:
- Analyzing requirements translate into technical solutions
- Implement and manage web tracking solutions using tools like Google Tag Manager, Adobe Analytics, or similar.
- Ensure seamless integrtion of systems and software
- Strong knowledge of APIs, databases and security frameworks
- Leverage Customer Data Platforms (CDPs) to unify customer profiles and enable personalized marketing
- Deep understanding of integrating marketing automation platforms to 3rd party systems
- Ensure all marketing activities comply with global data privacy regulations (e.g., GDPR, CCPA)
- Use ServiceNow for managing IT service requests, incident tracking, and change management related to marketing systems.
- Work in Agile teams, participating in sprint planning, retrospectives, and daily stand-ups.
- Excellent communication and problem solving skills
- Ability to work with technical and non-technical stakeholders"

"- Assess business requirements and translate them into technical solutions.
- Design and document system architectures, including data flow, integrations, and application frameworks.
- Evaluate and select appropriate technology stacks and platforms.
- Collaborate with development teams to ensure solutions are properly implemented.
- Provide guidance on best practices, architecture standards, and technology strategies.
- Oversee the integration of new systems and applications with existing infrastructure.
- Ensure solutions are scalable, secure, and aligned with enterprise architecture principles.
"

Bachelors Degree

5-8 years experience

Possess an excellent understanding of marketing automation platforms and current technologies
Good communication skills- both written and verbal