Senior Analyst-BI

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

 

Role Summary and Impact

As part of the Global Operations Centre (GOC) , you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for a Sr. Analyst BI , based out of Gurgaon who will:

Lead end-to-end campaign measurement and performance reporting, from data ingestion and cleaning to the final delivery of insights.

Develop, build, and maintain sophisticated, scalable dashboards in platforms like Tableau, Power BI, or Looker to provide actionable visuals for stakeholders.

Analyze campaign performance to uncover deep insights, identify optimization opportunities, and build compelling data-driven narratives.

Lead projects focused on the improvement and automation of reporting workflows and dashboarding solutions.

Establish and enforce best practices for data quality, visualization, and insight delivery within the campaign analytics function.

Provide guidance and mentorship to junior analysts on reporting best practices, technical skills, and analytical techniques.

Work closely with business stakeholders to understand their analytical needs and translate them into technical specifications and reporting strategies.

Evaluate and recommend new tools and technologies to enhance our campaign reporting and analytics capabilities.

 

Skills and Experience:

If this opportunity looks right for you, we are looking for candidates who have:

Bachelor’s degree in computer science, Information Technology, Engineering or related field.

3+ years of experience in data analysis, business intelligence, or campaign reporting/analytics, with demonstrated experience in leading projects or mentoring.

Visualization Platforms: proficiency with data visualization platforms is essential (Power BI, Tableau and/or Looker).

Proficiency in SQL, Excel, and Python/R

Expert in data visualization and storytelling; able to craft compelling narratives that drive action.

Experience in a commerce media or digital marketing agency is a plus.

Excellent problem-solving, communication, and project management skills.

 

Life at WPP Media & Benefits  

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.     

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  

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