Senior Adobe CDP Consultant
Ernst Young · Chennai · onsite · Posted 44d ago
Undisclosed2–6 yrsfulltimeSourced from
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About this role
Job Summary
Position: Hightouch CDP Consultant / Senior Consultant
Experience: 26 Years
We are seeking a talented Hightouch CDP Consultant to design, implement, and optimize warehouse-native customer data solutions using Hightouch. The ideal candidate will work closely with business stakeholders, data engineering teams, and marketing teams to enable audience activation, customer segmentation, identity resolution, and real-time marketing use cases.
Responsibilities Hightouch Platform Implementation - Configure and administer Hightouch CDP environments.
- Build and manage audience activation workflows.
- Create customer segments and activation use cases.
- Configure destinations and data syncs across marketing platforms.
- Support Reverse ETL implementations from cloud data warehouses.
- Collaborate with data engineering teams to understand source data.
- Build and validate customer data models for activation.
- Work with Snowflake, Databricks, BigQuery, Redshift, or similar platforms.
- Ensure data quality, governance, and compliance requirements are met.
- Troubleshoot sync and audience activation issues.
- Enable customer activation across various channels.
- Support use cases including:
- Customer onboarding
- Personalization
- Cross-sell/Upsell
- Abandoned cart
- Loyalty and retention
- Customer suppression
- Partner with marketing teams to translate business requirements into technical solutions.
- Participate in discovery workshops.
- Gather and document business and technical requirements.
- Prepare solution design documents and process flows.
- Work with clients and cross-functional teams throughout project lifecycle.
- Experience with Hightouch CDP or Reverse ETL platforms.
- Strong SQL skills.
- Experience working with:
- Snowflake
- Databricks
- BigQuery
- Redshift
- Understanding of customer data models.
- Knowledge of data warehousing concepts.
- Experience with API-based integrations.
- Familiarity with CRM and marketing platforms.
- Customer Data Platforms (CDP)
- Customer Segmentation
- Audience Activation
- Event-based Marketing
- Omnichannel Marketing Concepts
- Customer Lifecycle Management
- Experience with Braze, Salesforce Marketing Cloud, Adobe Journey Optimizer, Marketo, Iterable, or similar platforms.
- Knowledge of identity resolution concepts.
- Python for data validation and automation.
- Exposure to cloud platforms (AWS, Azure, GCP).
- Bachelor's degree in Computer Science, IT, Engineering, or related field.
- 26 years of experience in MarTech, CDP, Data Engineering, or Marketing Technology implementations.
- Experience working in Agile delivery environments.
Sourced from naukri
Skills
AutomationAgilecrmcloud platformsamazon web servicesBusiness RequirementsCustomer OnboardingCustomer SegmentationbigqueryAgile DeliveryCloud DataCapital MarketsAdobe Journey Optimizercustomer data platformscloudcomplianceMicrosoft Azure
About Ernst & Young
Ernst Young
Management Consulting
44k+
employees
2002
24 years old
Gurgaon / Gurugram, Haryana
India
₹15.3L PA avg
Avg at Ernst & Young
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