Senior Admission Counsellor

Job Responsibilities

A. Lead Generation & Pipeline Development

• Drive a strong pipeline of prospective candidates through outbound calling, campaign follow-ups, referrals, digital/social outreach and targeted prospecting.
• Build and nurture relationships with schools, colleges, education consultants, channel partners and relevant student communities to expand the admissions funnel.
• Generate enquiries and walk-ins and represent GMP at education fairs, webinars, information sessions and outreach events.
• Proactively identify high-potential prospects and convert enquiries into qualified leads and applications.
• Maintain a robust, accurate and regularly updated CRM pipeline, ensuring timely tracking and follow-up at every stage.

B. Counselling & Application Conversion

• Provide one-on-one counselling through calls, video consultations and walk-ins, understanding candidates academic backgrounds, career aspirations, interests and international study goals.
• Clearly communicate GMP's programme structure, eligibility, fees, credit recognition, international pathways and partner-university options, recommending the most relevant pathway for each candidate.
• Own the conversion journey from qualified lead to application, using structured follow-ups, need-based counselling and effective objection handling.
• Drive candidates towards application completion and Round 1 interview readiness, ensuring minimal drop-offs across the funnel.
• Pre-qualify candidates based on academic profile, work experience, English proficiency and entrance-test scores (GMAT/GRE/CAT/NMAT/XAT).
• Coordinate interview scheduling and ensure a seamless handover of qualified candidates to the next stage of the admissions process.
• Maintain consistent, accurate and compelling communication across all candidate touchpoints, delivering a premium SPJIMR candidate experience.

C. Performance & Admissions Ownership

• Achieve defined lead, paid application and conversion targets for GMP.
• Monitor funnel performance, identify drop-offs and proactively implement corrective actions to improve conversion.
• Analyse counselling and conversion data to identify candidate trends, objections and opportunities for improving the admissions journey.
• Work closely with Marketing and Admissions teams to align lead quality, campaign messaging and conversion strategies.
• Maintain high standards of candidate engagement, responsiveness, follow-up discipline and data accuracy.

Education & Qualifications

• Graduate degree in any discipline is required; MBA (Marketing) or relevant postgraduate qualification is preferred.

Previous Experience

• 5+ years of relevant experience in admissions, student counselling, business development or a closely related role, with a proven track record of driving application/enrolment conversions.
• Prior experience in a higher education institution, B-school, university or education ecosystem is essential.
• Demonstrated ability to manage the admissions funnel end-to-end, from lead qualification and counselling to application and enrolment.
• Strong experience in structured counselling, objection handling, follow-up and candidate engagement.
• Familiarity with the GRE/GMAT ecosystem is an added advantage.
• Experience counselling candidates for international postgraduate, MS/MBA or study-abroad programmes is preferred.
• Ability to work with targets, CRM dashboards and conversion metrics, with a strong focus on achieving admissions outcomes.

Key Skills

• Excellent communication skills in English, Hindi and regional languages

• Counselling and consultative selling

• Understanding prospect needs and guiding them towards the right decision

• CRM and lead management

• WhatsApp, broadcast and lead-tracking tools

• Digital, social media and messaging outreach

• MS Excel and Google Sheets for reporting and data analysis

• Lead tracking, funnel analysis and conversion monitoring

• Market research and competitor awareness

• Understanding prospect behaviour and customer needs

• Relationship management with prospects, parents, students and partners

• Achieving lead, application and enrolment targets