Search Engine Optimization

The World of BookMyShow

Launched in 2007, BookMyShow, owned and operated by Big Tree Entertainment Pvt. Ltd. (founded in 1999), is India's leading entertainment destination with global operations and the one-stop shop for every entertainment need. The firm is present in over 650 towns and cities in India and works with partners across the industry to provide unmatched entertainment experiences to millions of customers.

Over the years, the company has evolved from a purely online ticketing platform for movies across 6,000 plus screens, to end-to-end management of live entertainment events including music concerts, live performances, theatricals, sports and more. Some of the key properties that BookMyShow has brought to its markets include U2's The Joshua Tree Tour, NBA's debut games in India, Disney's Aladdin, Cirque du Soleil BAZZAR as well as international artists such as Coldplay, Ed Sheeran, and Justin Bieber. BookMyShow is invested in providing the best user experience, whether on-ground or online.

The company has developed BookMyShow Stream, India's largest home-grown transactional video-on-demand (TVOD) platform.

Your Profile

SEO Strategy, Research & Keyword Planning

• Define annual and quarterly SEO Performance KPIs across Movies, Live Events (LE), BAU, Seasonal and On-going categories, with clear goals for organic visibility, ranking improvement and coverage.
• Build and maintain the keyword universe with theme-led tracking map opportunities across transactional, informational and regional intent.
• Track rankings on a weekly cadence via relevant SEO and rank-tracking tools analyse drops and opportunities, defining corrective actions with a category-led strategy.
• Drive continuous optimization for organic visibility and ranking stability, including on-going and event-led SEO for key releases and marquee properties. Support App Store Optimization (ASO) initiatives as part of the overall organic growth charter.

AEO - AI Visibility, Prompt Research & Tracking

• Own the AEO strategy by defining tracked prompts, keywords, Share of Voice, and brand/domain citation coverage across key categories.
• Monitor and analyze AI search performance across answer engines and Google AI Overviews/AI Mode, delivering weekly, monthly, quarterly, and annual insights on brand visibility and opportunities.
• Setup and manage AI visibility tracking tools, ensuring optimal platform, region, language, and prompt coverage.
• Map prompts to user intent, journey stages, and target landing pages, identifying optimization opportunities and benchmarking against competitors.
• Measure and report Share of Voice, citations, answer prominence, sentiment, and historical trends, while analyzing the sources and content influencing AI-generated answers.
• Monitor for misinformation or incorrect brand facts in AI answers and drive a rapid correction workflow.

Content Optimization (SEO, AEO & ASO)

• Own end-to-end content optimization across SEO, AEO and ASO surfaces - covering content structuring, FAQs, meta titles and descriptions, recommended HTML tags and heading hierarchy, and readability for both users and AI systems.
• Plan and QA content requirements for priority pages and categories, ensuring every page is optimized for search rankings, AI citability and app-store discoverability.
• Continuously refine content based on performance insights from tracked keywords and prompts, improving CTR, engagement and citability.

On-Page & Technical SEO

• Run and continuously refine technical audits covering crawlability, indexation, rendering (including server-side rendering), sitemaps, site speed / Core Web Vitals, duplication, canonicals and internal linking - converting findings into a tracked, prioritised fix plan.
• Implement and maintain structured data (schema) across page templates, and keep the platform AI/LLM-ready so content is discoverable and accurately picked up by search engines and answer engines alike.
• Drive enhancements to internal SEO systems and CMS capabilities that make optimization scalable across categories, cities and page types.
• QA all optimizations in pre-prod and production, and monitor post-implementation impact.

Cross-Functional Execution

• Build monthly and quarterly SEO/AEO roadmaps , priortize initiatives and collaborate closely with product, engineering, content, design, brand and marketing to deliver organic growth.
• Provide SEO QA support for major releases and high-impact campaigns.
• Run weekly standups with internal and external stakeholders - product, engineering and content teams internally, and tool and content agencies externally - managing prompt-universe changes, link-development recommendations and reporting cadence.
• Collaborate with the Paid Media team on SEM keyword research plan and execute international SEO covering keyword strategy, content localisation and technical readiness.

Reporting & Governance

• Publish weekly, monthly, and quarterly reports on rankings, AI visibility, Share of Voice, citations, SERP performance, and business impact.
• Deliver prompt-level insights, monitor Search Console enhancements and rich results, and provide actionable recommendations to stakeholders.

• Monitor rich-result eligibility, search console enhancement reports, SERP feature pickup and error regressions.

Your Checklist

• 4+ years of hands-on SEO experience (brand or agency side), with demonstrated success planning and executing organic strategy at scale exposure to AEO / AI-search optimization is a strong advantage.
• Strong expertise inTechnical SEO (crawlability, indexation, Core Web Vitals, schema, SSR, robots.txt, sitemaps, canonicals) and working knowledge of HTML/CSS.
• Proficient withGoogle Analytics, Search Console, SEMrush, Ahrefs, AI search/visibility tools, and AEO/AI Search Optimization.
• Experience inDigital PR, link building, ASO (Play Store & App Store), international SEO, content localization, and CMS platforms.
• Skilled in AI-driven automation, SEO reporting, dashboards, keyword/prompt research, BRDs, project management, and collaborating with engineering, product, agencies, and cross-functional stakeholders.
• Strong understanding of modern SEO, LLMs, answer engines, and content optimization for both users and AI.