Search Engine Optimization Specialist

Job Description: AEO/GEO Specialist

We are looking for an AEO/GEO Specialist to improve our brand's visibility across traditional search engines, AI-powered search platforms, answer engines, and generative AI tools.

Key Responsibilities

• Develop and execute Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies.
• Optimize content for Google AI Overviews, ChatGPT, Gemini, Perplexity, Copilot, and other AI-driven platforms.
• Conduct keyword, conversational-query, audience-intent, competitor, and content-gap research.
• Create and optimize clear, authoritative, fact-based, and citation-friendly content.
• Implement structured data, schema markup, FAQs, entity optimization, and internal linking.
• Improve the technical accessibility and discoverability of website content.
• Work with content, SEO, development, and marketing teams to implement recommendations.
• Monitor brand mentions, citations, rankings, traffic, engagement, and conversions.
• Track developments in AI search and adjust strategies accordingly.
• Prepare performance reports with actionable insights.

Required Skills and Qualifications

• Proven experience in SEO, AEO, GEO, content strategy, or digital marketing.
• Strong understanding of search intent, semantic SEO, entities, structured data, and schema markup.
• Familiarity with AI search engines and large language model platforms.
• Experience using Google Search Console, Google Analytics, and leading SEO tools.
• Excellent research, analytical, writing, and communication skills.
• Ability to translate technical findings into practical recommendations.
• Understanding of E-E-A-T principles and content-quality standards.

Preferred Qualifications

• Experience with technical SEO and website audits.
• Knowledge of HTML, content management systems, and data-analysis tools.
• Experience measuring AI-generated referrals, brand citations, and share of voice.
• Familiarity with digital PR, link building, and authority development.

Success in This Role

• The successful candidate will increase the brand's visibility, authority, and citation frequency across search engines and AI-powered discovery platforms while driving qualified traffic and measurable business growth.