Search Engine Optimization Specialist

Position: SEO Specialist

Experience Required: 2+ years as a Specialist

Location: Jaipur (On-Site)

Department: Digital Marketing

About the Role

We are seeking an experienced SEO Specialist with a strong strategic mindset, proven technical expertise, and a track record of delivering measurable growth in organic traffic and conversions.

The ideal candidate will lead all aspects of Search Engine Optimization, manage SEO projects end-to-end, collaborate cross-functionally, and drive sustainable organic performance.

Key Responsibilities

Strategy & Planning

• Develop and execute a comprehensive SEO strategy aligned with business goals.
• Conduct detailed SEO audits to identify opportunities and technical issues.
• Perform competitive analysis, keyword research, and SERP landscape evaluation to guide content & technical roadmaps.
• Plan quarterly and annual SEO growth targets.

On-page SEO

• Optimize website content, meta tags, headings, internal linking, and site architecture.
• Work closely with content teams to create SEO-friendly content, landing pages, and keyword-rich assets.
• Define and implement content clustering, topic authority building, and search intent mapping.

Technical SEO

• Monitor and improve site speed, crawlability, indexation, and overall site health.
• Collaborate with developers to implement SEO best practices such as structured data, XML sitemaps, mobile optimization, schema markup, canonicalization, and page experience improvements.
• Manage and optimize website performance related to Core Web Vitals & page load metrics.

Off-Page SEO & Authority Building

• Develop and manage high-quality link-building and digital PR strategies.
• Identify partnerships, outreach opportunities, and industry publications for backlinks.
• Monitor link profile health and disavow toxic links when necessary.

Analytics & Reporting

• Track and analyze SEO performance using tools like Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog, etc.
• Prepare weekly, monthly, and quarterly reports highlighting KPIs, insights, and action plans.
• Monitor ranking fluctuations and implement corrective measures proactively.

Cross-Functional Collaboration

• Work closely with Product, Tech, Design, and Content teams to ensure SEO requirements are integrated into all development cycles.
• Collaborate with paid marketing teams to maximize synergy between SEO and SEM.
• Guide writers, designers, and developers on SEO standards and best practices.

Required Skills & Qualifications

Experience

• Minimum 2+ years of hands-on SEO experience with proven success in competitive niches.
• Demonstrated experience improving organic visibility and driving measurable business outcomes.
• Technical Skills
• Expert knowledge of Google Search algorithms, ranking factors, and SEO best practices.
• Expertise with SEO tools: Google Analytics / GA4, Google Search Console, Ahrefs, SEMrush, Moz, Screaming Frog, SurferSEO, etc.