Search Engine Optimization Specialist

We are looking for a hands-on SEO Specialist to drive our organic growth through SEO strategy and execution. The role will cover technical SEO, on-page and off-page optimization, content-led SEO, and emerging areas such as AEO and GEO, with an understanding of how AI is changing user search behaviour.

Key Responsibilities:

• Develop and execute SEO strategies to improve organic visibility and lead generation
• Conduct keyword research, competitor analysis, and opportunity mapping
• Handle on-page, off-page, and technical SEO (site audits, indexing, performance optimization)
• Work closely with the in-house content team to plan and optimize SEO-driven content
• Drive efforts around emerging search paradigms including Entity Understanding (EU) and Generative Engine Optimization (GEO) to capture evolving search traffic and leads
• Monitor rankings, traffic, and performance metrics; provide actionable insights
• Coordinate with external SEO partners while independently handling SEO tasks and implementation
• Stay updated with search engine algorithms, AI-driven search trends, and industry best practices

Requirements:

• 1–4 years of hands-on SEO experience
• Strong understanding of technical SEO, Google Search Console, GA4, and SEO tools (Ahrefs, SEMrush, etc.)
• Knowledge of emerging areas like EU/GEO (AI/search evolution)
• Ability to translate strategy into execution independently
• Experience working with content teams and optimizing content for search
• Analytical mindset with a focus on measurable outcomes

What We're Looking For:

• A self-starter who can take ownership of SEO initiatives
• Someone who combines strategic thinking with execution capability
• Curious and adaptive to evolving search ecosystems (AI, generative search, etc.)
• Interest in media, entertainment, or talent industry is a plus

Other Details: 

Date of joining: We prefer as soon as possible. Date can be mutually discussed & agreed upon

CTC offered: As per industry standards based on the competency & experience of the candidate. 

Location: Wadala East, Mumbai