Search Engine Optimization Specialist

Used Computers India is looking for an experienced SEO Specialist with 2–3 years of hands-on experience in E-commerce SEO.

The ideal candidate should have strong knowledge of Technical SEO, Product SEO, Category SEO, Content SEO, Keyword Research, Internal Linking, Schema Markup, AEO, GEO and AIO/AI Search Optimization.

The candidate will be responsible for improving organic visibility, rankings, traffic and conversions for our e-commerce website selling used and refurbished computers, laptops and IT products.

Key Responsibilities

· Develop and execute SEO strategies for our e-commerce website.

· Perform keyword research and identify high-value commercial and transactional keywords.

· Optimize product pages, category pages, sub-categories and landing pages.

· Optimize title tags, meta descriptions, H1/H2s, URLs, product content and internal links.

· Conduct regular technical SEO audits and identify issues related to crawling, indexing, canonicalization, redirects, 404s, XML sitemap, robots.txt and duplicate content.

· Monitor Google Search Console and resolve indexing and ranking issues.

· Improve website architecture, crawl depth and internal linking.

· Work on Core Web Vitals and overall technical SEO performance.

· Develop content strategies, keyword clusters and topical maps.

· Optimize blogs, buying guides, comparison pages and informational content.

· Implement and optimize relevant Schema Markup / Structured Data.

· Perform competitor and backlink analysis.

· Develop quality and relevant link-building strategies.

· Track keyword rankings, organic traffic, CTR, conversions and other SEO KPIs.

· Prepare regular SEO performance reports and identify growth opportunities.

AEO, GEO & AI Search Responsibilities

· Optimize content for Featured Snippets, People Also Ask and conversational search.

· Implement strategies for Answer Engine Optimization (AEO).

· Understand and implement Generative Engine Optimization (GEO) strategies.

· Optimize content for Google AI Overviews and AI-powered search experiences.

· Improve content structure, entity relevance and topical authority for AI search.

· Stay updated with changes in Google Search, AI search and emerging SEO trends.

Requirements

· 2–3 years of practical SEO experience.

· Strong experience in E-commerce SEO.

· Good understanding of Product SEO and Category SEO.

· Strong knowledge of Technical SEO.

· Good understanding of keyword research and search intent.

· Experience with Google Search Console and Google Analytics 4.

· Knowledge of Schema Markup and Structured Data.

· Understanding of Core Web Vitals.

· Knowledge of AEO, GEO and AIO/AI SEO.

· Ability to independently identify SEO issues and execute solutions.

· Strong analytical and problem-solving skills.

Preferred Experience

Candidates with experience in E-commerce, Electronics, Computers, Laptops, Refurbished Products, IT Hardware or Online Marketplaces will be preferred.

Experience with WordPress, WooCommerce or Shopify will be an added advantage.

Compensation

₹20,000 – ₹25,000 per month

The salary will depend on the candidate's experience, practical SEO skills and E-commerce SEO expertise.