Search Engine Optimization Specialist

Job Description – SEO Specialist

Position: SEO Specialist

Experience: 3–4 Years

Location: Bhubaneswar, Odisha

Employment Type: Full-Time

Job Summary

We are looking for an experienced SEO Specialist with 3–4 years of hands-on experience in On-Page SEO, Off-Page SEO, and Technical SEO. The candidate will be responsible for improving website rankings, organic traffic, search visibility, and overall SEO performance.

Key Responsibilities

• Plan and execute effective On-Page, Off-Page, and Technical SEO strategies.
• Conduct keyword research, competitor analysis, and search intent analysis.
• Optimize website content, meta titles, descriptions, headings, URLs, and internal linking.
• Build and manage high-quality backlinks through ethical link-building practices.
• Identify and fix technical SEO issues including crawlability, indexing, broken links, site structure, and page speed.
• Monitor keyword rankings, organic traffic, and website performance.
• Perform regular SEO audits and implement improvement strategies.
• Work with content and development teams to ensure SEO-friendly website and content practices.
• Analyze Google Search Console and Google Analytics data.
• Prepare regular SEO performance reports and recommendations.

Required Skills

• Strong knowledge of On-Page, Off-Page & Technical SEO.
• Excellent understanding of keyword research and competitor analysis.
• Experience with Google Search Console & Google Analytics.
• Knowledge of SEO tools such as SEMrush, Ahrefs, Ubersuggest, Screaming Frog, etc.
• Understanding of HTML, website structure, XML sitemap, robots.txt, canonical tags, and schema basics.
• Strong analytical and problem-solving skills.
• Good knowledge of Google search algorithms and SEO best practices.

KPI / KRA

• Improvement in organic traffic and keyword rankings.
• Growth in qualified organic leads.
• Number and quality of backlinks generated.
• Improvement in website technical SEO health.
• Successful completion of SEO audits and recommendations.
• Improvement in search visibility and organic CTR.
• Timely submission of SEO reports and execution plans.

Qualification

Bachelor's degree in Marketing, Digital Marketing, IT, or a related field preferred, along with proven practical SEO experience.