Search Engine Optimization Specialist

Location: Jaipur

Experience: 2–3 years

Employment type: Full-time

Company: Eplanet Soft

Eplanet Soft is looking for an experienced SEO Specialist with 2–3 years of hands-on experience in improving organic visibility, website traffic, keyword performance, and lead generation.

The ideal candidate should have practical knowledge of on-page SEO, technical SEO, off-page SEO, keyword research, content optimization, Local SEO, analytics, AEO, GEO, and AI-assisted SEO workflows.

This role is suitable for someone who can independently manage day-to-day SEO activities while working closely with senior SEO team members, content writers, and developers.

• Conduct keyword research based on search intent, competition, business goals, and target locations.
• Perform keyword mapping for service pages, landing pages, blogs, and location pages.
• Optimize title tags, meta descriptions, headings, URLs, images, internal links, anchor text, and website content.
• Conduct technical SEO audits.
• Identify crawling, indexing, redirect, canonical, sitemap, page-speed, mobile usability, and broken-link issues.
• Monitor website performance through Google Search Console.
• Work with developers to communicate technical SEO requirements.
• Optimize existing pages based on ranking, traffic, and conversion performance.
• Conduct competitor and content-gap analysis.
• Identify new content opportunities.
• Prepare SEO content recommendations and briefs for writers.
• Optimize FAQs and question-based content for search visibility.
• Support AEO initiatives for featured snippets, People Also Ask, and direct-answer opportunities.
• Support GEO initiatives for AI-powered and generative search experiences.
• Improve content structure, semantic relevance, entity coverage, and topical depth.
• Support Local SEO activities, including Google Business Profile optimization and location-page optimization.
• Conduct backlink analysis and identify relevant authority-building opportunities.
• Monitor new and lost backlinks.
• Track organic traffic, keyword rankings, impressions, clicks, CTR, leads, conversions, and landing-page performance.
• Prepare monthly SEO reports and actionable recommendations.
• Stay updated with SEO, Google algorithm, AI search, AEO, and GEO developments.
  

The candidate should have a basic to intermediate understanding of modern search optimization.

Responsibilities include:

• Identifying common questions users ask around products, services, and industries.
• Optimizing content for featured snippets and direct answers.
• Structuring content using questions, concise answers, lists, summaries, and relevant headings.
• Researching conversational and long-tail queries.
• Improving content so search engines can clearly understand important information.
• Supporting optimization for AI-driven search experiences.
• Improving topical relevance and entity relationships.
• Supporting efforts to strengthen brand mentions and authority.
• Monitoring emerging AI-search trends.
  

• 2–3 years of hands-on SEO experience.
• Strong understanding of on-page SEO.
• Good understanding of technical SEO.
• Practical keyword research experience.
• Good knowledge of Google Analytics 4 and Google Search Console.
• Experience with Ahrefs, Semrush, Screaming Frog, or similar tools.
• Understanding of search intent and content optimization.
• Basic to intermediate knowledge of AEO and GEO.
• Understanding of Local SEO.
• Experience with backlink analysis and off-page SEO.
• Basic understanding of schema and structured data.
• Working knowledge of WordPress or similar CMS platforms.
• Basic HTML knowledge from an SEO perspective.
• Strong analytical and research skills.
• Good written and verbal communication skills.
• Strong attention to detail.
• Ability to manage multiple tasks and projects.
  

Exposure to the following will be an advantage:

• US-market SEO
• B2B SEO
• Local and multi-location SEO
• SaaS SEO
• eCommerce SEO
• AI search optimization
• Entity and semantic SEO
• Schema implementation
• Looker Studio
• AI-assisted SEO tools and workflows
• Conversion optimization
  

The SEO Specialist will be expected to contribute toward:

• Growth in qualified organic traffic.
• Improvement in priority keyword rankings.
• Increased non-branded search visibility.
• Higher organic clicks and impressions.
• Better-performing landing pages.
• Increased organic leads and conversions.
• Improved website technical health.
• Better featured snippet and answer visibility.
• Improved Local SEO visibility where applicable.
• Quality backlink growth.
• Timely completion of SEO activities.
• Accurate reporting and analysis.
  

We are looking for someone who does more than complete an SEO checklist.

The candidate should be able to think:

What is stopping this page from performing better

What is the user actually searching for

How can we improve this page for both traditional search and AI-powered discovery

The right candidate will be analytical, curious, execution-focused, and willing to continuously learn as SEO evolves into AEO, GEO, and AI-driven search.

• Opportunity to work on multiple industries and SEO projects.
• Exposure to international projects.
• Hands-on learning across SEO, AEO, GEO, and AI-powered search.
• Collaborative environment with SEO, content, design, and development teams.
• Strong growth opportunities for candidates who take ownership and deliver results.

Interested candidates can apply directly through LinkedIn.