Search Engine Optimization / Social Media Optimization Professional

We are looking for a talented and experienced SEO/SMO Specialist to join our dynamic team. The ideal candidate will be responsible for optimizing our website and social media profiles to improve visibility, drive traffic, and enhance our brand presence online.

Key Responsibilities:
- SEO (Search Engine Optimization):
- Conduct keyword research and analysis to identify SEO opportunities.
- Develop and implement effective on-page and off-page SEO strategies.
- Optimize website content, including meta tags, titles, and descriptions.
- Perform regular website audits to identify and rectify SEO issues.
- Monitor and report on website traffic and search engine rankings.
- Stay updated with the latest SEO trends and best practices.

- SMO (Social Media Optimization):
- Develop and execute social media strategies to enhance brand visibility.
- Create and manage engaging content for social media platforms (Facebook, Twitter, LinkedIn, Instagram, etc.).
- Optimize social media profiles for maximum reach and engagement.
- Monitor social media performance and provide insights and recommendations.
- Collaborate with the marketing team to align social media efforts with overall marketing goals.
- Stay updated with the latest social media trends and best practices.

Qualifications:

- Proven experience as an SEO/SMO Specialist or similar role.
- In-depth knowledge of search engine algorithms and ranking methods.
- Familiarity with SEO tools (e.g., Google Analytics, SEMrush, Ahrefs).
- Experience with social media platforms and social media management tools.
- Strong analytical skills and data-driven thinking.
- Excellent communication and writing skills.
- Ability to work independently and as part of a team.
- Bachelors degree in Marketing, Communications, or a related field (preferred).