Search Engine Optimization Manager

About MAXVAL:

MAXVAL started as an IP services company in 2004, with a keen focus on efficiency, cost-effectiveness, and continuous improvement through metrics-based processes. Our focus on these core values led to the tech-enablement of our offerings even before this buzzword became an industry standard. Over the years, MAXVAL developed many internal applications to increase our quality and efficiency, and customer satisfaction. As these systems grew and became more sophisticated, we have productized them and offered them to our clients. Today, MAXVAL serves over 600 clients across the full IP life cycle with the industry's leading products and services. Our 700 plus employees represent the most IP and tech-savvy individuals in the industry. At MAXVAL, we do the right things and innovate ceaselessly as a winning team to achieve customer success and employee success.

About the Job:

The Content & SEO Lead is the strategic voice of the company, responsible for dominating both traditional search engines and modern AI-discovery platforms. Success looks like a high-authority content engine that produces 8+ high-impact pieces per month, consistently ranking in Position Zero and AI-generated snippets. You will blend analytical SEO expertise with creative storytelling to ensure our brand is the definitive answer to our customers most pressing questions. Your role is vital for driving top-of-funnel awareness and establishing the company as a credible thought leader.

Key Responsibilities:

• Executes a comprehensive SEO and GEO (Generative Engine Optimization) strategy to increase organic visibility.
• Produces 8+ high-quality content pieces per month, utilizing AI tools to draft and human insight to refine.
• Manages the master content and social media calendar to ensure consistent publishing across all channels.
• Conducts regular keyword research and gap analysis to identify new traffic opportunities.
• Tracks and reports on keyword rankings, organic traffic growth, and content-driven conversions.
• Optimizes existing website copy and blog posts to maintain relevance and competitive ranking.

Required Skills & Qualifications:

• 7+ years of experience in content marketing and technical SEO.
• Proficiency with SEO tools such as SEMrush, Ahrens, and Google Search Console.
• Experience using LLMs (ChatGPT, Claude, Jasper) to accelerate content production without sacrificing quality.
• Strong portfolio of published B2B content that demonstrates high EEAT (Experience, Expertise, Authoritativeness, Trustworthiness).

Preferred / Good-to-Have:

• Experience in social media community management.
• Basic understanding of HTML for on-page SEO tweaks.
• Familiarity with PR and backlink acquisition strategies.

Website Link: https://www.maxval.com/