Search Engine Optimization Manager

About Stockify

Stockify is one of India's fastest-growing marketplaces for pre-IPO and unlisted shares — helping retail and HNI investors access high-potential companies before they list on public exchanges. We operate across Bengaluru, Mumbai, Gurugram, Kolkata and Dubai, and are building the most trusted digital platform in the unlisted equities space.

We are now looking for a senior SEO professional who has actually built organic growth — not managed it from a distance. If you can point to rankings, traffic and citations you personally moved, this role is for you.

What You Will Own

This is an individual contributor + strategy role. You will be the SEO function at Stockify — setting the direction, executing the work and reporting impact directly to the Co-Founders and Marketing Lead.

Your ownership spans five pillars:

Technical SEO — Site health, Core Web Vitals, crawl architecture, schema

On-Page & Content SEO — Keyword strategy, content optimization, topic clusters

Off-Page SEO — Link building, digital PR, domain authority growth

AEO & GEO — Visibility on AI answer engines (ChatGPT, Perplexity, Gemini, SGE)

Local & Social SEO — Google Business Profiles, NAP, social discoverability

Key ResponsibilitiesTechnical SEO & Site Performance

• Conduct and own quarterly technical audits covering crawlability, indexation, site architecture, canonicalization, redirects, broken links and duplicate content
• Monitor and improve Core Web Vitals (LCP, CLS, INP), page speed and mobile usability across all page types
• Implement and maintain structured data / schema markup — Organization, FAQ, Product, BreadcrumbList, FinancialProduct — with a focus on rich result eligibility
• Maintain XML sitemaps, robots.txt and ensure SEO best practices are embedded into every new release: Stock Screener, Annual Reports, Price List, Blog and Company Pages
• Collaborate with developers to ship fixes with measurable before/after impact

On-Page & Content SEO

• Own keyword research and mapping across the unlisted shares, pre-IPO investing, ESOP liquidation and SME IPO space — both informational and transactional intent
• Optimize page titles, meta descriptions, H-tag hierarchy, internal linking, content depth and URL structure across all site sections
• Build and maintain topic clusters and pillar pages around core investment themes: unlisted share prices, pre-IPO investing, company profiles and market education
• Brief, review and optimize SEO-driven articles and landing pages in collaboration with content writers — embedding E-E-A-T signals throughout
• Identify and resolve content cannibalization, thin content and underperforming pages with a clear improvement or consolidation plan

AEO & GEO — AI Search Visibility

• Develop and own Stockify's strategy for being cited and surfaced by AI answer engines: ChatGPT, Perplexity, Google AI Overviews (SGE), Gemini and Bing Copilot
• Structure content for featured snippets, answer boxes, PAA (People Also Ask) and conversational queries — especially for investment and company research queries
• Track brand citation and mention share across generative search platforms; build a repeatable AEO/GEO playbook with documented wins
• Identify which content formats earn the most AI citations in the fintech and investment vertical — definitions, comparison tables, step-by-step guides, data pages — and systematically scale them

Off-Page SEO & Authority Building

• Design and execute link-building campaigns: digital PR, data-led content, expert commentary, finance directories and niche listing sites
• Manage backlink profile health: continuous monitoring, toxic link identification, disavow file maintenance and competitive link gap analysis
• Build relationships with finance and investment media, newsletters and aggregators to earn high-DR editorial links
• Track domain authority, referring domain growth and link quality metrics with a clear ROI view per campaign

Local SEO & Social Discoverability

• Own and actively manage Google Business Profile listings across all Stockify locations — Bengaluru, Mumbai, Gurugram, Kolkata and Dubai
• Maintain NAP consistency, respond to reviews, publish regular GBP posts and optimize categories, Q&A and service attributes
• Apply SEO best practices across social profiles — LinkedIn, Twitter/X, YouTube: profile optimization, keyword usage and content discoverability

Analytics, Reporting & Competitor Intelligence

• Define and own SEO KPIs: organic sessions, keyword rankings, impressions, CTR, conversions and AI-citation share
• Maintain live dashboards in GA4 and Google Search Console; deliver clean monthly reports to the leadership team
• Run ongoing competitor analysis — track ranking movements, content gaps and backlink strategies against UnlistedZone, Planify, InCred Markets and other unlisted-share platforms
• Translate data into a prioritized monthly action plan, not just a status update

What We Are Looking For

Non-negotiables — every item must be provable in your application:

• Min 5–8 years of hands-on, end-to-end SEO experience — ideally on a fintech, finance or investment website
• Proven technical SEO execution: you have run audits, found critical issues and shipped fixes — bring an example
• Expert-level Google Search Console and GA4; proficient in Ahrefs, SEMrush or Screaming Frog
• Solid working knowledge of HTML, CSS and JavaScript rendering and how they affect crawling and indexation
• Demonstrated AEO / GEO understanding — you know how AI search works and have experimented with optimizing for it
• Hands-on link building — you have built links, not just audited them
• Experience managing Google Business Profiles for multi-location businesses
• Analytically sharp and commercially minded — you translate rankings into traffic and traffic into revenue
• Strong written communication — you can brief a writer, write a meta or explain a crawl issue to a developer without switching modes

Good to Have

• Direct experience in fintech, capital markets, wealth management or pre-IPO / unlisted share platforms
• Familiarity with SEBI guidelines and compliance sensitivities of financial content in India
• Experience with Looker Studio, Python scripts or automation tools for SEO workflows

Compensation

Fixed Monthly: Upto CTC ₹60,000 per month

Performance Incentives: Quarterly / annual payouts linked to organic traffic, ranking and citation KPIs

How to Apply

Send your application to [HIDDEN TEXT]

Subject line: SEO Manager Application — [Your Name]

Please include:

1. Your CV or LinkedIn profile
2. A short note (150–200 words) on a website you have grown organically — what the site was, what you did, and the measurable result
3. At least one SEO audit sample, case study or ranking screenshot that shows your hands-on work

Applications without a proven growth example or audit sample will not be reviewed.