Search Engine Optimization Manager

Overview of job

Looking for a detail-oriented, competitive, analytical thinker with experience in SEO, who will be responsible for execution of SEO plan in support of business objectives by increasing revenue from Performics clients. Should be responsible for improving a brand's organic search results.

Creates and launches SEO campaigns, identifies areas of improvement, understanding of PPC campaigns, and attempts to improve the brands sites rankings in major search engines.

Key Management Areas of Responsibility

 Define requirements, tasks, and resources associated to SEO strategy

 Manage and execute implementation of SEO strategy

 Communication to clients, team, and management on strategy/project development, timelines, and results

 Collaborate on client strategy and goal definition for success

 Keep pace with SEO, search engine, social media and internet marketing industry trends and development

 Contribution to the company blog and at least one social media community

Measures of success –

 Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities

 Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages

 Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific

 Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and

customers)

 Develop and implement link building campaigns

 Develop, manage and execute communication/content strategies via social communities in coordination with client goals

 Implement and administer search engine programs (XML sitemaps, shopping feeds,

webmaster tools)

 Monitor and evaluate search results and search performance across the major search channels in order to improve rankings

 Research and administer social media tools in support of clients social media strategy

 Monitor and evaluate web analytics dashboards and reports in order to develop and

recommend SEO strategies

 Communication to team and management on project development, timelines, and results

Professional Competencies

 Passion for SEO and overall internet marketing

 Outstanding ability to think creatively, strategically and identify and resolve problems

 Ability to foster strong client relationships at various levels

 Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere

 Ability to clearly and effectively articulate thoughts and points

 High levels of integrity, autonomy, and self-motivation

 Excellent analytical, organizational, project management and time management skills

Professional Skills & Qualifications

 3+ years experience in Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

 Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process

 Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)

 Experience working with CMS and building/administering content in multiple CMS

environments

 Knowledge of HTML/CSS and website administration

 High-level proficiency in MS Excel, PowerPoint, and Word

 Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools

 Knowledge of PPC programs and optimizing data gathered from both organic and paid sources

 Graduation (technical) required