Search Engine Optimization Lead

Role Overview

We are looking for a results-driven SEO Lead to drive organic growth, improve search engine visibility, and increase qualified website traffic. The ideal candidate should have strong expertise in technical SEO, content optimization, keyword strategy, and data analytics, with a proven ability to translate organic traffic into business growth and leads.

Key Responsibilities

• SEO Strategy: Develop and execute comprehensive SEO strategies aligned with business and lead-generation goals.
• Technical SEO: Conduct technical audits and optimize website structure, crawlability, indexability, page speed, and Core Web Vitals.
• Keyword Research: Identify high-intent keywords and build strategies to improve rankings for relevant search queries.
• Content Optimization: Collaborate with content teams to optimize landing pages, blogs, and website content for organic visibility and conversions.
• Link Building: Drive ethical link-building initiatives to improve domain authority and backlink quality.
• Performance Analytics: Monitor organic traffic, keyword rankings, conversions, and other SEO KPIs using Google Analytics 4, Google Search Console, and SEO tools.
• Team Collaboration: Work closely with content, web development, and digital marketing teams to implement SEO initiatives.
• Emerging Search Trends: Optimize content for AI-driven search experiences, including Google AI Overviews, and monitor changes in search algorithms.

Required Skills & Qualifications

• 58 years of hands-on SEO experience, preferably in education, EdTech, or lead-generation businesses.
• Strong understanding of technical SEO, on-page SEO, off-page SEO, and content strategy.
• Proficiency in Google Analytics 4, Google Search Console, SEMrush/Ahrefs, and Screaming Frog.
• Experience with website audits, keyword mapping, competitor analysis, and backlink analysis.
• Understanding of website architecture, schema markup, structured data, and Core Web Vitals.
• Strong analytical skills with the ability to derive actionable insights from SEO performance data.
• Proven ability to improve organic rankings, traffic quality, and conversion performance.

Key Performance Indicators (KPIs)

• Growth in organic traffic and qualified organic leads.
• Improvement in keyword rankings and search visibility.
• Growth in organic conversions and landing-page performance.
• Improvement in technical SEO health and website performance.
• Growth in quality backlinks and referring domains.

Ideal Candidate

A strategic and execution-oriented SEO professional who can independently drive organic growth, collaborate across teams, and deliver measurable business outcomes through search engine optimization.