Search Engine Optimization Executive

Company Description The Leather Laundry (TLL), established in 2015, is a specialized service brand dedicated to extending the life of premium leather goods through expert repair and restoration. Founded by Mallika Sharma, TLL promotes sustainable luxury by helping clients care for handbags, shoes, leather jackets, and leather sofas with meticulous attention to detail. Highly skilled technicians deliver services such as deep cleaning, repairs, recoloring, and stain removal, resulting in countless satisfied clients. TLL offers door pick-up and drop-off services across Pan India, making high-quality leather care convenient and accessible. The company is focused on combining craftsmanship, sustainability, and customer service for people who value their luxury possessions.
Role Description The Search Engine Optimization Executive intern will support the growth of The Leather Laundry's online presence and digital visibility. This is an on-site internship role based in Mayur Vihar, involving day-to-day tasks such as conducting keyword research, optimizing website content and metadata, and assisting with technical and on-page SEO improvements. The intern will help execute link-building initiatives, coordinate with the content and marketing teams, and monitor performance metrics using analytics and SEO tools. Responsibilities also include running basic SEO audits, supporting social media marketing efforts to drive organic traffic, and preparing concise reports on rankings, traffic, and user engagement. The role is designed for individuals interested in gaining hands-on experience in SEO within a niche, sustainability-focused brand environment.
Qualifications

• Ability to perform Keyword Research and use SEO tools to identify relevant search terms and opportunities.
• Proficiency in On-Page SEO techniques, including optimizing titles, meta descriptions, headings, and on-site content.
• Understanding of Link Building strategies and ethical off-page SEO practices.
• Basic knowledge of SEO Audits to identify technical and content-related issues affecting search performance.
• Exposure to Social Media Marketing and its role in supporting organic visibility and brand awareness.
• Strong analytical skills with the ability to interpret website and campaign performance data.
• Good written communication skills and attention to detail for optimizing content and tracking changes.
• Comfort working on-site in Mayur Vihar and collaborating with cross-functional teams.
• Coursework or prior internship experience in Digital Marketing, SEO, or related fields is an advantage.
• Familiarity with tools such as Google Analytics, Google Search Console, and basic CMS platforms is beneficial.