Search Engine Optimization Executive

Company Description

Olive e-Business Pvt. Ltd. was founded almost 25 years ago with a spirit of reinvention and innovation. With over 100 professionals, we work with advanced technologies and seamless multi-device e-commerce experiences. As a leading digital partner, we offer solutions that bridge the gap between online and offline experiences. Our team, driven by passion and cross-industry consulting experience, ensures compelling result-oriented solutions, earning client confidence and fostering long-term relationships. We invest in best of breed talent to compete aggressively globally.

Key Responsibilities1. On-Page & Content Optimization

• Keyword Intelligence: Perform deep research into user intent (informational, transactional, etc.) rather than just search volume.
• Content Strategy: Collaborate with writers to create SEO-friendly briefs and optimize existing landing pages, blog posts, and product descriptions.
• Meta Elements: Write and update compelling title tags, meta descriptions, and header tags ($H1$–$H6$) to improve click-through rates (CTR).

2. Technical SEO & GEO

• Site Health: Conduct regular audits using tools like Screaming Frog or Sitebulb to identify crawl errors, broken links, and duplicate content.
• Core Web Vitals: Monitor and report on page speed, mobile responsiveness, and visual stability (LCP, FID, CLS).
• Schema Markup: Implement structured data to help search engines understand page content and earn rich snippets.

3. Off-Page & Authority Building

• Link Building: Develop and execute ethical backlink strategies through guest posting, PR outreach, and skyscraper content.
• Competitor Analysis: Monitor competitors backlink profiles and keyword rankings to identify gaps and opportunities.

4. Analysis & Reporting

• Performance Tracking: Use Google Analytics 4 (GA4) and Search Console to monitor organic traffic, rankings, and conversions.
• Data Reporting: Create monthly reports that translate technical metrics into clear business ROI for stakeholders.

Required Skills & QualificationsTechnical Skills

• Proficiency in SEO Tools: Hands-on experience with SEMrush, Ahrefs, Moz, or similar platforms.
• Web Fundamentals: Basic understanding of HTML, CSS, and JavaScript (specifically how they impact crawling/indexing).
• CMS Familiarity: Experience working with WordPress, Shopify, or Magento.
• AI Integration: Ability to use AI tools (like Gemini or ChatGPT) for content ideation and data clustering while maintaining quality.

Soft Skills

• Analytical Thinking: Able to spot trends in messy data.
• Adaptability: Resilient in the face of frequent Google algorithm updates.
• Communication: Able to explain complex technical issues to non-technical team members.

Education & Experience

• Experience: 1–3 years of experience in SEO or Digital Marketing.
• Education: Bachelor's degree in Marketing, IT, Communications, or a related field.
• Certifications: Google Analytics, HubSpot SEO, or similar industry-standard certifications.