Search Engine Optimization Analyst

Qapita is an equity management platform with offices in Singapore, India, Indonesia, and the United States, supporting enterprises in unlocking the power of ownership for their stakeholders. The company provides software solutions that streamline equity management across cap tables, ESOPs, and transactions, and enables liquidity for shareholders through structured buyback programs and secondary transactions. Qapita's mission is rooted in the belief that democratized ownership aligns incentives, fuels innovation, and drives exponential returns for founders, investors, and employees.

About the Role

We are seeking an experienced and analytical SEO Analyst/Executive to drive organic visibility, optimize content performance, and coordinate external outreach efforts. In this role, you will lead hands-on SEO/AEO execution, audit website health, perform in-depth performance analysis using GA4 and GSC, and manage external agencies for link-building and content initiatives.

Key Responsibilities

SEO, AEO & Technical Strategy

· Conduct technical site audits using Screaming Frog, Semrush, or Ahrefs to identify and fix crawl errors, broken links, indexing issues, and site speed bottlenecks.

· Execute on-page and structural optimizations targeting both traditional SERPs and AI search engines (ChatGPT, Perplexity, Gemini, Google SGE/AI Overviews).

· Perform keyword research, search intent mapping, and content gap analyses to support growth strategies.

· Implement structured data (Schema markup), structured FAQ sections, and entities to boost Answer Engine Optimization (AEO).

· Implement ON page changes like meta title changes, internal link changes and track progress.

Agency Coordination & Link Building

· Act as the primary point of contact for external link-building, outreach, and digital PR agencies.

· Review, vet, and approve link-building targets, guest post opportunities, and media placements provided by agencies to ensure high editorial standards and Domain Authority alignment.

· Monitor agency deliverables, maintain link acquisition trackers, and enforce link-quality guidelines (anchor text distribution, relevance, spam scores).

Analytics, Reporting & Tools

· Monitor, analyze, and report on organic search performance using Google Analytics 4 (GA4) and Google Search Console (GSC).

· Build custom dashboards and weekly/monthly performance reports detailing impressions, organic traffic, keyword rankings, conversion rates, and backlink growth.

· Benchmark performance against competitors using Semrush and Ahrefs.

· Turn raw search data into actionable insights for the internal content and product teams.

Required Qualifications

· Education: Bachelor's degree in marketing, Communications, Business, Computer Science, Engineering, or related field.

· 2 to 3 years of hands-on SEO experience in an in-house or agency environment. (B2B experience will be bonus/ not mandatory)

· Proficiency in GA4 and Google Search Console (GSC) for traffic attribution and technical diagnostics.

· Direct experience using core industry tools: Semrush, Ahrefs, and Screaming Frog.

· Strong understanding of link-building tactics, publisher outreach, and managing agency deliverables.

· Familiarity with AEO (Answer Engine Optimization) and how AI search engines index and summarize web content.

· Solid grasp of technical SEO fundamentals (canonicalization, XML sitemaps, robots.txt, Core Web Vitals, Schema.org).

· Excellent written/verbal communication skills for agency coordination and cross-functional team updates.

Preferred Qualifications

· Prior experience working in or managing external agencies.

· Working knowledge of CMS platforms (Webflow, WordPress, etc.).

· Basic HTML/CSS understanding for meta tag implementation and Schema fixes.