Search Engine Marketing Executive

• Responsible for different sections of our website and growing its traffic and leads. 
• Performing ongoing keyword research including discovery and expansion of keyword opportunities.
• Researching and implementing content recommendations for organic SEO success.
• Conduct simple keyword research and use SEO guidelines to increase web traffic.
• Experience with tools such as SEMrush, Google Keyword Planner, or any other.
• Optimising copy and landing pages for search engine optimization.
• Research and analyse competitor advertising links.
• Develop and implement link building strategy.
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
• Work with editorial and marketing teams to drive SEO in content creation and content programming.
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Executing tests, collecting and analysing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns.
• Tracking, reporting and analysing website analytics, pay-per-click (PPC) initiatives and campaigns.
• Monitoring campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for paid search engine marketing campaigns.
• Perform ongoing paid keyword discovery, expansion and optimisation.
• Research and analyse competitor advertising links.

Requirements and Skills

• Proven SEM experience and success managing/monitoring PPC campaigns across Google.
• Well-versed in performance marketing tactics.
• Up to date with the latest trends and best practices in search engine marketing
• In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite )
• Experience with website analytics tools (e.g., Google Analytics, Adobe Analytics, etc.)
• Strong analytical skills and experience generating SEM reports.
• Familiarity with A/B and multivariate experiments.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• BS/MS degree in Marketing or a quantitative, test-driven field.
• Hands-on experience with Content Management Systems (e.g., Adobe Experience Manager or WordPress) (Not mandatory).
• Ability to meet deadlines.
• Any graduate.