SDR (Sales Development Representative)

Role: Senior Sales Development Representative (SDR)

Company: GrowthEd

Department: School Partnerships

Locations: Rajasthan, Punjab, Uttarakhand, Maharashtra, or Delhi NCR

Work Type: Field-based with extensive travel

Experience: 15+ years

Employment Type: Full-time

About the Company

GrowthEd is an ed-tech startup imparting life skills education in K-12 students. Using technology, storytelling and gamification, we are making children financially literate, socially responsible, tech-competent and real-world ready. Founded by IITians, GrowthEd currently teaches over 50,000+ students enrolled across 50+ schools across India.

About the Role

GrowthEd is looking for a well-connected Senior Sales Development Representative to develop school partnerships and drive institutional sales across key markets. This is a senior, relationship-driven, field-intensive role requiring continuous travel across the assigned territory.

The role requires an established professional with strong relationships in the K-12 education industry, particularly with school owners, trustees, principals, directors, and senior management. The candidate will be responsible for generating qualified school opportunities, scheduling meetings for product demonstration, managing post-demo follow-ups, negotiating commercials, and taking ownership of closures.

Key Responsibilities

• Leverage, build and maintain strong relationships with school owners, trustees, principals, directors, and senior decision-makers, to identify and engage prospective schools.
• Generate qualified school opportunities and schedule product demonstration meetings.
• Lead follow-up discussions after Business Development Representative (BDR)-led product demonstrations, and coordinate with the BDR to ensure smooth handover of school requirements, priorities, and meeting context.
• Participate in important school meetings, presentations, and discussions, and understand school feedback, objections, decision-making processes, and purchase timelines.
• Own price discussions, commercial negotiations, and contract finalisation with schools.
• Drive opportunities through the complete sales cycle, from initial engagement and meeting coordination to closure and onboarding handover.
• Maintain a strong and updated pipeline of prospective and active school opportunities, ensuring accurate documentation of meetings, discussions, proposals, negotiations, commitments, and next steps.
• Coordinate with the BDR, product, implementation, finance, and leadership teams to resolve school requirements and close opportunities.
• Share market intelligence, competitor insights, customer feedback, and emerging opportunities with the leadership team.
• Travel extensively and continuously across the assigned territory to build relationships and close school partnerships.

Ideal Candidate Profile

• 15+ years of experience in sales, business development or partnerships with schools.
• Strong existing connections with school owners, trustees, principals, directors, and K-12 education groups.
• Proven experience in B2B, institutional, or EdTech sales, and comfort in managing long sales cycles that involve multiple stakeholders.
• Strong commercial understanding with the ability to discuss pricing and value confidently, and demonstrated success in managing negotiations and closing high-value deals.
• Strong understanding of the school education ecosystem and decision-making processes.
• Excellent communication, relationship-building, negotiation, and presentation skills.
• Self-driven, target-oriented, and capable of working independently.
• Strong local knowledge and professional network in at least one of the target markets, and comfort with continuous field travel across the assigned regions.

Preferred Locations

GrowthEd is primarily hiring candidates based in or having strong networks across:

• Rajasthan
• Punjab
• Uttarakhand
• Maharashtra
• Delhi NCR

Candidates with an established education-sector network in multiple locations will be preferred.