School Outreach & Marketing Executive

PRATHAM Test Prep is a leading undergraduate entrance preparation institute offering comprehensive preparation for exams such as IPMAT, CLAT, CUET, BBA, Law, Hotel Management, Mass Communication, and other university entrance examinations.

Job Summary

We are looking for an energetic and result-oriented School Outreach & Marketing Executive to build and strengthen relationships with schools, educators, tuition centres, and other educational institutions. The role involves school visits, conducting outreach activities, organizing seminars and career counselling sessions, generating leads, and promoting PRATHAM's academic programs.

Key Responsibilities

• Visit schools, colleges, coaching institutes, and educational institutions to develop new business opportunities.
• Build and maintain strong relationships with school principals, coordinators, teachers, counsellors, and management.
• Identify and establish school tie-ups and institutional partnerships for PRATHAM's programs.
• Plan and execute school outreach activities, seminars, workshops, career counselling sessions, and student engagement programs.
• Coordinate with schools for permissions, event scheduling, student participation, and other logistics.
• Promote PRATHAM's courses, entrance exam preparation programs, workshops, and other academic initiatives.
• Generate quality student/parent leads through school visits, events, campaigns, references, and other outreach activities.
• Follow up on leads generated through outreach activities and coordinate with the counselling/sales team for conversions.
• Achieve assigned targets related to school visits, seminars, leads, tie-ups, enrolments, and revenue.
• Maintain regular MIS and reports covering school visits, meetings, leads, events, and conversions.
• Conduct market research to identify new schools, institutions, and potential outreach opportunities.
• Coordinate with the marketing, counselling, and academic teams to ensure effective execution of campaigns.
• Represent PRATHAM professionally during school meetings, events, seminars, and promotional activities.

Required Skills

• Excellent communication and interpersonal skills.
• Strong relationship-building and networking abilities.
• Good presentation and convincing skills.
• Comfortable with field visits and travelling within the assigned territory.
• Target-oriented and proactive approach.
• Ability to interact confidently with school authorities, teachers, students, and parents.
• Good follow-up and negotiation skills.
• Basic knowledge of MS Excel, PowerPoint, and CRM/MIS systems.

Qualification & Experience

• Graduate in any discipline.
• 03 years of experience in school outreach, education sales, field marketing, business development, counselling, or a related role.
• Freshers with excellent communication and interpersonal skills may also apply.

What We Offer

• Opportunity to work with a growing education brand.
• Performance-based incentives.
• Exposure to education marketing, institutional partnerships, and student counselling.
• Career growth opportunities based on performance