SBC & Creative Communication Expert

• Supportorganizing learning forums, dissemination workshops, meetings, special events,etc.
• Represent the programme in relevantstate, national and partner forums on SBC and creative communication, andcontribute to cross state learning.

• Postgraduatedegree in Marketing, Communication, Mass Communication, Design, Social Scienceor similar fields.
• 8-10 yearsof professional experience in designing and implementing social and behaviourchange communication, of which a significant part should be in a creative,campaign or content leadership role.
• Demonstratedexperience of working with state and/or central government departments andministries, and with large scale development sector programmes, with a provenability to navigate government systems, approval processes andmulti-stakeholder environments.
• Experienceof working across more than one state or geography is strongly preferred, withthe ability to adapt a common campaign idea to different state contexts,languages and administrative structures.
• Proventrack record of conceptualising and delivering multi-media campaigns end toend, from creative brief to on-ground rollout, supported by a portfolio of workthat can be shared at the time of application.
• Experienceof managing creative agencies, production vendors and freelance talent,including scoping, budgeting and quality assurance.
• Strong understanding ofparticipatory communication design.
• Ability to influence diverse actors - government, civil society andcommunities.
• Strongwriting, storytelling and communication capacity, with the ability to writecampaign copy as well as technical documents.
• Excellentcommand of Hindi and English, both written and oral, including the ability towrite and review campaign copy in Hindi.
• Abilityto translate data/information into a comprehensive narrative for multipleaudiences.

• Goodsectoral understanding of Maternal & Child Nutrition and Public Healthprogrammes.
• Preference will be given to those who have experience working on largescale development programs.
• Experience of working on donor funded or technical assistance projectswith state governments.
• Exposure tobehavioural science, human centred design or nudge based approaches to campaigndesign.
• Experience of setting upand running an in-house creative or content team.

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