Salesforce Marketing Cloud Developer

Job Description:

Salesforce Marketing Cloud Developer / Consultant

• 4+ years of hands-on experience in Salesforce Marketing Cloud (SFMC) development and implementation.
• Strong experience with Email Studio, Journey Builder, Automation Studio, Contact Builder, Content Builder, and Mobile Studio.
• Expertise in designing and executing customer journeys, automated campaigns, segmentation, and personalization solutions.
• Hands-on experience with AMPscript, SSJS, HTML, CSS, SQL Queries, Data Extensions, and Dynamic Content.
• Experience in building complex automations using Automation Studio (SQL Query Activities, Import, Export, File Transfer, Data Extract activities).
• Strong knowledge of Journey Builder configuration, including Entry Sources, Decision Splits, Wait Activities, Journey Testing, and Tracking.
• Experience with Salesforce Marketing Cloud Connector and integration with Salesforce CRM (Sales Cloud/Service Cloud).
• Good understanding of Subscriber Management, All Subscribers, Sender Profiles, Delivery Profiles, Send Classifications, Suppression Management, and Email Deliverability.
• Experience in Mobile Studio including SMS, WhatsApp, Push Notifications, and cross-channel campaigns.
• Hands-on experience with Salesforce Data Cloud including:
• Data Streams
• Data Model Objects (DMOs)
• Data Lake Objects (DLOs)
• Identity Resolution
• Unified Individual Profiles
• Data Graphs
• Segment Builder
• Calculated Insights
• Experience with Marketing Cloud Personalization / Interaction Studio including:
• Sitemap configuration
• Event tracking
• Behavioral segmentation
• Personalized web experiences
• Experience with Pardot / Account Engagement is preferred.
• Strong knowledge of REST API integrations, Postman, external system integrations, and data migration activities.
• Ability to gather business requirements, prepare documentation, perform UAT, and work with stakeholders.
• Salesforce certifications such as Marketing Cloud Administrator, Email Specialist, Salesforce Administrator preferred.