Salesforce Marketing Cloud Consultant
Cloud Science Labs · Noida · onsite · Posted 24d ago
Undisclosed1–2 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
- 1-2 years of hands-on experience with Salesforce Marketing Cloud.
- Working knowledge of Journey Builder, Automation Studio, Email Studio, Content Builder, Data Extensions, Mobile Studio, and Cloud Pages.
- Foundational understanding of Salesforce Data Cloud (CDP), segmentation, and identity resolution.
- Proficiency in AMPscript for personalization and dynamic content.
- Strong SQL skills for Query Activities and data management.
- Experience with responsive email development using HTML/CSS.
- Understanding of email marketing best practices and compliance standards.
- Familiarity with Einstein AI capabilities within SFMC.
- Strong analytical and problem-solving skills.
- Excellent communication and stakeholder management abilities.
- Salesforce Marketing Cloud Email Specialist Certification (preferred or in progress).
Nice to Have:
- Salesforce Marketing Cloud Administrator Certification.
- Experience with SSJS (Server-Side JavaScript).
- Exposure to Social Studio and Advertising Studio.
- Familiarity with Salesforce CRM integrations (Sales Cloud / Service Cloud).
- Experience with Datorama / Intelligence Reports.
- Knowledge of REST and SOAP APIs.
- Understanding of other CDP platforms such as Segment, Tealium, or mParticle.
- Exposure to Salesforce Personalization (Interaction Studio) or Loyalty Management.
Salesforce Data Cloud (CDP)
- Assist in configuring and managing unified customer profiles using Salesforce Data Cloud.
- Support data ingestion, mapping, and harmonization across multiple data sources.
- Configure Data Model Objects (DMOs) and identity resolution rules.
- Build and manage audience segments for targeted marketing activation.
- Activate audiences into SFMC journeys and external advertising platforms.
Journey Builder Campaign Management
- Design, build, test, and deploy multi-step customer journeys.
- Configure journey entry sources, decision splits, wait activities, engagement splits, and goals.
- Integrate journeys with CRM data, Data Cloud audiences, APIs, and event triggers.
- Execute A/B testing and journey optimization initiatives.
- Monitor journey performance and provide actionable insights.
Automation Studio
- Create and manage automated workflows for imports, segmentation, and triggered sends.
- Develop SQL Query Activities, Filter Activities, Data Extracts, and File Transfers.
- Monitor automation schedules and troubleshoot execution issues.
- Maintain data hygiene and operational efficiency across campaigns.
Email Studio Content Builder
- Develop and execute personalized email campaigns.
- Build responsive email templates using drag-and-drop tools and HTML/CSS.
- Implement dynamic personalization using AMPscript and SSJS.
- Manage Data Extensions, subscriber lists, suppression lists, and preference centers.
- Ensure compliance with email deliverability standards and regulations (SPF, DKIM, DMARC, CAN-SPAM, GDPR, CASL).
- Einstein AI Features
- Configure Einstein Send Time Optimization (STO).
- Implement Einstein Engagement Scoring and Content Tagging.
- Support subject-line optimization using Einstein Copy Insights.
- Assist with personalized recommendation implementations.
Cloud Pages Web Personalization
- Build landing pages, microsites, and preference centers using Cloud Pages.
- Develop Smart Capture forms and subscription management workflows.
- Apply AMPscript and SSJS for personalized web experiences.
Mobile Studio
- Create and execute SMS, MMS, and push notification campaigns.
- Configure opt-in/opt-out workflows and keyword management.
- Integrate mobile channels into cross-channel customer journeys.
Social Studio Advertising Studio
- Support social publishing, engagement monitoring, and social listening activities.
- Sync SFMC audiences with advertising platforms such as Facebook, Instagram, Google, and LinkedIn.
- Assist in paid media audience activation and campaign reporting.
Analytics Reporting
- Build reports and dashboards using Analytics Builder and Intelligence Reports (Datorama).
- Monitor campaign KPIs including open rates, CTR, CTOR, bounce rates, unsubscribe rates, and conversions.
- Present campaign performance insights to internal teams and stakeholders.
- Collaborate with analytics and engineering teams on cross-platform reporting initiatives
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
Email MarketingAutomationcrmData ingestionEmail Studiodata cloudCampaignemail developmentapisampscriptautomation studioAnalyticsDkimDMARCCSSCampaign ManagementcloudadvertisingData ManagementcomplianceArtificial Intelligence
About Cloud Science Labs
Cloud Science Labs
IT Services & Consulting
51-200
employees
2018
8 years old
Greater Noida, Uttar Pradesh
India
₹7.8L PA avg
Avg at Cloud Science Labs
About
As a technology and IT consulting firm, we provide a wide range of Cloud solutions and services. With our IT consulting services, we help businesses leverage technology to optimize their operations and achieve strategic objectives. Our experienced consultants conduct in-depth assessments of your current IT infrastructure, identify areas for improvement, and develop a roadmap for technology integration. We offer expert guidance on cloud computing, data management, digital transformation, and IT governance, ensuring your technology investments align with your business goals.We understand your business and design according to your business process to increase usability and automate the process in Salesforce, Odoo, Snowflake, Digital Marketing etc....
Industries
Information TechnologySoftwareWeb Development
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4.6
Career growth
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Work-life
4.5
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