Salesforce Marketing Cloud Consultant

Key Responsibilities

Functional Responsibilities

Work with business and marketing stakeholders to gather and document requirements

Translate marketing use cases into SFMC solutions (Journeys, Automations, Data Models)

Design customer lifecycle journeys (welcome, nurture, transactional, re-engagement)

Support campaign planning, execution, testing, and optimization

Ensure compliance with consent, opt-in, unsubscribe, and data privacy requirements

Technical Responsibilities

Configure and manage Email Studio, Mobile Studio, Journey Builder, Contact Builder, Automation Studio

Build and optimize Journeys, Email Templates, WhatsApp and SMS Templates, Automations.

Design data models using Contact Builder, Data Extensions, and relationships

Write and optimize SQL queries for segmentation and data transformations

Develop dynamic email content using AMPScript, SSJS, and HTML/CSS

Set up and monitor Automations (file drops, imports, query activities)

Implement and support integration with Salesforce CRM / external systems via APIs or applicable connectors.

Manage IP Warm-up, Send Classifications, Sender Profiles, and Publication Lists

Troubleshoot data, journey, and deliverability issues