Salesforce Loyalty Management

Job Description: Salesforce Loyalty Management (SFLM) / Salesforce Loyalty Cloud Consultant

Experience: 4+ Years
Location: Chennai

We are seeking a skilled Salesforce Loyalty Management (SFLM) / Salesforce Loyalty Cloud Consultant with 4+ years of Salesforce experience to design, implement, and support customer loyalty solutions. The ideal candidate should have hands-on expertise in Salesforce Loyalty Cloud, Customer Engagement, and Salesforce platform configuration/customization.

Key Responsibilities

• Design and implement Salesforce Loyalty Cloud (SFLM) solutions for customer loyalty and rewards programs.
• Configure loyalty program structures, tiers, points accrual/redemption, promotions, and partner programs.
• Gather business requirements and translate them into scalable Salesforce solutions.
• Customize Salesforce using Flows, Apex, Lightning Components, and integrations where required.
• Work closely with business stakeholders to improve customer engagement and retention strategies.
• Troubleshoot and resolve production issues related to loyalty programs and Salesforce applications.
• Participate in end-to-end project activities including design, development, testing, deployment, and support.
• Collaborate with cross-functional teams following Agile methodologies.

Required Skills

• 4+ years of Salesforce experience.
• Hands-on experience with Salesforce Loyalty Management (SFLM) / Salesforce Loyalty Cloud.
• Strong understanding of:
• Loyalty Program Management
• Member Lifecycle Management
• Points Accrual & Redemption
• Rewards & Promotions
• Tier Management
• Partner Management
• Experience with Salesforce Sales Cloud and Service Cloud.
• Knowledge of Apex, SOQL, Lightning Web Components (LWC), Salesforce Flows, and Process Automation.
• Experience with Salesforce integrations using REST/SOAP APIs.
• Strong understanding of Salesforce security and sharing models.
• Excellent communication and stakeholder management skills