Sales Transformation Manager - FMCG

Roles and Responsibilities

• Review the existing sales and distribution model
• Identify gaps in outlet coverage, route productivity, and distributor performance
• Redesign sales territories, routes, visit frequencies, and call cycles
• Create structured segmentation for distributors, customers, channels, and outlets
• Establish KPIs and performance scorecards for sales representatives, managers, and distributors
• Develop daily, weekly, and monthly sales MIS dashboards
• Track distribution, strike rate, productive calls, sales per route, stock, collections, and launch execution
• Support the introduction of sales automation, distributor management, and route optimization systems
• Develop go-to-market strategies for new products
• Coordinate launch planning across sales, marketing, finance, production, and supply chain
• Train and coach the sales team on route management, data usage, selling skills, and execution standards

Candidate Criteria

• Sales route planning and route optimization
• Distributor management and performance evaluation
• Outlet universe mapping and outlet segmentation
• General trade, wholesale, modern trade, and institutional channel management
• Sales MIS and dashboard development
• Sales forecasting and target setting
• New product launch planning
• Trade schemes and channel activation
• Field-force productivity improvement

Disclaimer: This job posting and Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.