Sales Training Manager

Sales Trainer - Solar Modules

Also referred to internally as: Solar Champion - Sales Trainer

Department: Sales & Marketing

Location: Butibori

Compensation: Competitive salary as per industry standards, plus performance-linked incentives

About Avaada Electro

Avaada Electro is the solar manufacturing arm of the Avaada Group, one of India's leading renewable energy platforms. Avaada Electro manufactures and sells high-efficiency DCR solar cells and modules (n-type Topcon technology) and is among India's largest solar PV module manufacturers, with large-scale DCR cell and module capacity

Role Purpose

The Sales Trainer will be responsible for building the product knowledge and selling capability of the Avaada Electro sales team and its distributor network. The role covers new-hire induction, ongoing training of the field sales team and product training for distributor staff, with a focus on training content, assessments and measurable improvement in sales performance.

Key Responsibilities

Sales Team Technical Training

• Plan and deliver the training calendar for the field sales team (Regional Sales Manager, Cluster Head, ASM and TSI)
• Train the team on module technology, system sizing & BoS, pricing and the Avaada sales pitch
• Build selling skills (need discovery, objection handling, negotiation and closing) through classroom sessions and role plays

Distributor Staff Training

• Train distributor owners and their sales staff on Avaada products, positioning and the sales pitch
• Run product sessions at distributor locations and channel meets in coordination with the ASM

Content & Module Design

• Design and refreshing training modules, product sheets, pitch decks and role-play scripts
• Update content for new product launches, pricing / scheme changes and competitor developments

Assessments & Certification

• Run pre- and post-training assessments, LMS tests and role-play evaluations
• Maintain and refresh the assessment question bank
• Certify team members against the sales competency framework and flag capability gaps to their managers

Training Impact & Reporting

• Track attendance, assessment scores and certification status for every participant
• Measure post-training impact on sales performance and submit monthly MIS reports to sales leadership

Cross-Functional Coordination

• Coordinate with product / technical, marketing, HR / L&D and sales leadership for content inputs, collateral and training plans

Candidate Requirements

Educational Qualifications

• Graduate in any discipline (required)
• Engineering (Diploma / B. Tech) or MBA / PGDM in Sales / Marketing preferred

Experience & Skills

• 6 to 8 years of experience, including minimum 3 years in sales training / capability building
• Field or channel sales experience in the solar industry
• Strong solar module knowledge (Topcon vs PERC, efficiency, degradation, datasheets and warranties)
• Working knowledge of system sizing & BoS (kW sizing, inverters, generation and payback calculations)
• Proven track record of designing training content and running assessments
• Excellent presentation, facilitation and communication skills
• Willingness to travel extensively across India
• Working knowledge of MS Excel and PowerPoint; familiarity with an LMS (Learning Management System) preferred