Sales Training Manager

Job Description - On-Field Sales Trainer
(ASM Enablement)
Role Objective
We are looking for a high-impact On-Field Sales Trainer with hands-on field sales experience
and sales training experience to enable and uplift the performance of Area Sales Managers
(ASMs) and on-field sales teams.
This role is deeply field-embedded and focused on translating sales strategy into consistent,
on-ground execution, where ASMs actively engage with both sellers and buyers to drive deal
closures.

Key Responsibilities

Conduct live, on-field training and coaching through joint calls, ride-alongs, and market
visits with ASMs and sales teams
Coach ASMs on end-to-end deal closure involving both sellers and buyers, including
negotiation, objection handling, and closure techniques
Enable ASMs to become strong field coaches and people managers capable of driving
team performance
Drive excellence in territory planning, market coverage, and channel/seller management
Deliver practical product, market, and competitive training aligned to real field scenarios
Identify capability gaps using field observations and data; design targeted training
interventions
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Create and maintain field-ready training tools such as playbooks, coaching guides, and
objection-handling frameworks
Act as a feedback bridge between field teams and Sales, Product, and Marketing
functions

Mandatory Requirements
Proven hands-on on-field sales experience in a territory-driven or channel-led sales environment
Prior experience in sales training, field coaching, or capability building (good to have)
Strong understanding of ASM-led sales models where managers actively engage with
sellers and buyers to close deals
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Demonstrated ability to coach adult learners and influence field teams
Willingness to travel extensively and operate in high-intensity field environments
Key Skills & Attributes
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Strong facilitation and on-ground coaching capability
Excellent communication and stakeholder management skills
High observation, diagnosis, and feedback ability
Strong execution focus with a performance-driven mindset
Success Measures
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Improved quality of seller and buyer conversations led by ASMs
Higher deal conversion and closure effectiveness
Faster capability ramp-up of ASMs and field sales teams
Consistent execution standards across territories
Why This Role Matters
This role ensures that training directly translates into real deal closures, stronger sellerbuyer
engagement, and sustained revenue growth through superior field execution.