Sales Trainer

Location: Work from Office

Shift: UK Business Hours (2:00 PM - 11:00 PM IST)

Experience: 7+ years total, with hands-on sales experience early in the career

Reports to: Head of Sales/ Sales Leadership

About the Role : Sales Trainer to build and sharpen the skills of our sales team. The team sells website and mobile app development, digital marketing services, and staff augmentation to international clients, mainly in the UK and US.This role suits someone who has carried a target themselves and knows what a live sales call is like. You'll train the team, check the quality of their calls and emails, and hold high standards that shows up in front of prospects.

Key Responsibilities:

-Sales Training and Skill Building

• Run a training needs analysis and set a training calendar for new and existing sales staff
• Train the team across the full sales cycle: prospecting, cold calling, discovery, pitching, handling objections, negotiation, and closing
• Teach consultative and solution selling for IT services, so reps can link a client's business problem to the right service (development, marketing, or staff augmentation)
• Hold regular role-plays, mock calls, and live call-shadowing sessions
• Build sales playbooks, call scripts, pitch decks, objection-handling guides, and email templates
• Run product and service knowledge sessions with delivery teams so reps can speak with confidence about tech stacks, engagement models, and pricing structures.

-Call Quality and QA/QC

• Listen to and score recorded and live sales calls against a set QA framework
• Review outbound emails, LinkedIn messages, and proposals for tone, accuracy, personalisation, and professionalism
• Give each rep structured, actionable feedback, and track whether they improve over time
• Find recurring gaps across the team and turn them into focused refresher sessions

-Communication and Business Etiquette

• Coach the team on spoken and written business English, active listening, questioning, and presentation skills
• Train the team on email etiquette, follow-up discipline, and professional meeting conduct
• Build cultural awareness and communication norms for UK, US, and other international clients

-Sales Process and Tools

• Train reps on CRM hygiene (HubSpot or similar), pipeline management, and accurate activity logging
• Coach lead qualification methods (for example BANT or MEDDIC) and account research
• Guide reps on LinkedIn and social selling, and on writing proposals and RFP responses

-Onboarding and Performance

• Own the onboarding programme for new sales hires, from induction to their first closed deal
• Work with sales managers on performance improvement plans for underperforming reps
• Measure how well training works using KPIs such as conversion rates, call scores, meeting-to-proposal ratio, and ramp-up time
• Report on team progress and skill gaps to leadership every month

What we are Looking for

• 7+ years of total experience, with a solid early foundation in hands-on B2B sales (quota-carrying, preferably in IT services, software, or digital marketing)
• Proven experience training, coaching, or mentoring sales teams
• Strong knowledge of the international IT services sales cycle and buyer behaviour
• Excellent spoken and written English
• Experience setting up call-audit or QA frameworks
• Working knowledge of CRM tools, call-recording platforms, and sales engagement tools
• Comfortable working the UK shift from our Noida office

Who will thrive here

• A confident, credible presence who earns the respect of experienced sales professionals from day one
• Leads by example and can show the team how to do the job, not just tell them
• Firm on standards and accountability, and approachable in how they coach
• Direct and fair when giving feedback, and able to turn hard conversations into growth
• Reads a room well and adjusts style for freshers and senior reps alike

Good To Have

• A sales training or coaching certification (e.g. Sandler, SPIN Selling, Challenger)
• Exposure to US/UK markets and client-facing calls with international decision-makers
• Experience designing training content, e-learning modules, or assessments