Sales Trainer | Learning & Development | BrightCHAMPS

Role: Sales Trainer - L&D

Location: Bengaluru | HSR Layout

About BrightCHAMPS

BrightCHAMPS is a global ed-tech company on a mission to equip young learners (K1–K12) with future-ready skills such as coding, financial literacy, public speaking, and more. Our Sales team plays a critical role in helping parents understand the value of these programs and enrolling students on this learning journey. We're looking for a Sales Trainer who can build, train, and continuously sharpen a high-performing K12-focused sales force.

Role Overview

As a Sales Trainer – K12 Segment, you will be responsible for designing and delivering training programs that improve the sales skills, product knowledge, and conversion effectiveness of our Inside Sales / Academic Counselors selling BrightCHAMPS programs to K12 parents. You will work closely with Sales Leadership, Quality, and Operations teams to identify skill gaps, build training content, and drive measurable improvements in sales performance and customer experience.

Key Responsibilities

New Hire Induction & Onboarding

● Conduct structured onboarding/induction programs for new sales hires (Academic Counselors/BDAs) covering product knowledge, K12 curriculum offerings, sales pitch, objection handling, and CRM tools.

● Ensure new hires achieve target productivity within the defined ramp-up period.

Sales Skill Training

● Design and deliver training modules on consultative selling, tele-calling/video-counseling etiquette, needs analysis, pitch delivery, objection handling, and closing techniques specific to K12 parents and students.

● Conduct role-plays, mock calls, and live call shadowing to reinforce learning.

Product & Market Knowledge

● Train the sales team on BrightCHAMPS K12 course offerings, curriculum structure, competitive positioning, and pricing/plans.

● Keep training content updated in line with new product launches, pricing changes, or curriculum updates.

Performance Diagnostics

● Conduct call audits and quality checks to identify skill gaps at individual and team levels.

● Partner with Sales Managers and Quality/Ops teams to design targeted interventions (refresher training, coaching plans) based on performance data (conversion rate, talk time, show rate, etc.).

Content Development

● Create training decks, scripts, battle cards, FAQ documents, and e-learning modules tailored to the K12 segment.

● Continuously update training material based on market feedback, competitor moves, and evolving parent objections.

Certification & Assessment

● Design assessments/certifications to evaluate trainee readiness before floor deployment.

● Track and report training effectiveness through defined metrics (post-training conversion uplift, quality scores, etc.).

Stakeholder Collaboration

● Work closely with Sales Leadership, HR/TA, and Quality teams to align training calendars with hiring pipelines and business goals.

● Provide regular feedback loops to Product/Marketing on parent objections and market insights gathered during training sessions.

Required Skills & Qualifications

● Bachelor's degree in any discipline (MBA preferred but not mandatory).

● 2–5 years of experience in sales training, preferably in ed-tech, K12 education, EdTech B2C, or inside sales-driven industries (ed-tech, BFSI, EdTech startups, etc.).

● Prior experience as a top-performing sales representative or team lead is a strong plus.

● Strong understanding of consultative/solution selling techniques, especially for parent-facing/education sales.

● Excellent verbal and written communication skills; ability to simplify complex concepts for diverse audiences.

● Strong facilitation and presentation skills — comfortable training both individuals and large groups (in-person and virtual).

● Familiarity with CRM tools (e.g., LeadSquared, Salesforce) and virtual training tools (Zoom, Google Meet, LMS platforms).

● Data-driven mindset — comfortable analyzing call/quality data to identify training needs.

● High energy, patience, and coaching orientation — ability to motivate and upskill diverse sales cohorts.