Sales Strategy Manager

Role & responsibilities

Sales Planning & Business Growth

• Develop regional and national sales strategies to achieve machinery loan disbursement targets.
• Analyze business performance trends and identify growth opportunities across products, geographies, and customer segments.
• Collaborate with sales leadership to define annual, quarterly, and monthly business plans.
• Support expansion into new markets, dealer networks, OEM relationships, and channel partnerships.

Business Analytics & Performance Tracking

• Create MIS dashboards and productivity reports for sales teams.
• Monitor branch-wise, region-wise, and channel-wise performance.
• Analyze conversion ratios, sourcing quality, approval rates, portfolio yield, and profitability.
• Identify gaps in funnel performance and recommend corrective actions.

Channel & Partnership Strategy

• Develop strategies for OEM, dealer and direct sourcing channels.
• Evaluate channel productivity and optimize sourcing mix.
• Work closely with business teams to enhance partner engagement and acquisition.

Market Intelligence

• Conduct market research on industry trends, competitor offerings, pricing, and customer behavior.
• Track NBFC and banking competitors in equipment and machinery financing space.
• Provide actionable insights to management for strategic decision-making.

Sales Productivity Enhancement

• Design incentive structures and sales contests to improve productivity.
• Support deployment of digital tools, CRM systems, and lead management processes.
• Recommend process improvements to reduce turnaround time and improve customer experience.

Stakeholder Management

• Partner with Credit, Risk, Product, Operations, Collections, and Finance teams.
• Support management reviews with business performance analysis and strategic recommendations.
• Present business insights and growth initiatives to senior management.

Preferred candidate profile

• MBA in Marketing, Finance, or Strategy with 2-5 years of experience in NBFCs, Banks, Equipment Finance, SME Lending, or Commercial Lending businesses.
• Proven expertise in Sales Strategy, Business Planning, Performance Management, Business Analytics, and market-driven growth initiatives.
• Strong understanding of Machinery Finance, Dealer/OEM ecosystem, channel management, and portfolio growth.
• Advanced analytical skills with hands-on experience in MIS, Excel, Power BI/Tableau, CRM analytics, financial analysis, and sales forecasting.
• Demonstrated ability to drive disbursement growth, improve sales productivity, optimize channel profitability, and collaborate effectively with senior leadership and cross-functional teams.