Sales Specialist

Sales Specialist

Company: ANewswire

Position: Sales Specialist

Experience: 1–3 Years

Employment Type: Full-Time - (Noida Branch)

Department: Sales & Business Development

Reporting To: Sales Manager / Director

About ANewswire

ANewswire is a media visibility and PR SaaS platform helping businesses, startups, founders, agencies, and brands improve their visibility through press release distribution, media coverage, digital marketing, and related growth services.

We are looking for a Sales Specialist who can confidently communicate with prospects, understand their business requirements, recommend the right services, and convert qualified leads into paying customers.

Role Overview

The Sales Specialist will be responsible for generating and converting sales opportunities for:

• Press Release Distribution Services
• Digital Marketing Services
• SEO & Link Building Services
• Media Visibility & PR Services
• Company Incorporation Services
• Other business growth and marketing solutions offered by the company

The ideal candidate should be a confident communicator, target-oriented, proactive, and capable of handling the complete sales cycle independently — from prospecting and qualification to follow-up, negotiation, and closing.

Key ResponsibilitiesSales & Business Development

• Handle inbound leads generated through website, social media, advertising, email, WhatsApp, and other channels.
• Conduct outbound prospecting to identify potential customers.
• Contact prospects through phone calls, WhatsApp, email, LinkedIn, and other channels.
• Understand customer requirements and recommend appropriate services.
• Present ANewswire's PR and digital marketing solutions clearly and professionally.
• Prepare quotations and proposals based on customer requirements.
• Negotiate pricing and commercial terms within approved company guidelines.
• Follow up consistently with prospects and move opportunities through the sales pipeline.
• Close deals and achieve monthly sales targets.
• Maintain strong relationships with existing customers for repeat business and upselling.
  

Press Release Distribution Sales

• Sell press release distribution packages to startups, founders, businesses, agencies, PR professionals, and brands.
• Understand the client's target market, industry, geography, and media requirements.
• Recommend suitable distribution packages based on customer objectives and budget.
• Explain media distribution, publication, visibility, SEO, and reporting processes clearly.
• Upsell premium media placements and additional PR services where relevant.
• Develop relationships with PR agencies and potential resellers.
  

Digital Marketing Sales

• Sell digital marketing services including:
• SEO
• Link Building
• Content Marketing
• Social Media Marketing
• Paid Advertising
• Lead Generation
• Digital PR
• Marketing Automation
• Understand a prospect's current marketing challenges and identify opportunities.
• Coordinate with the marketing/delivery team when technical information or customized proposals are required.
• Follow up with prospects until the deal is successfully closed.
  

Company Incorporation Sales

• Generate and convert leads interested in company incorporation and business setup services.
• Understand basic customer requirements such as country, business activity, ownership requirements, and preferred setup.
• Explain available incorporation/business setup options based on approved company information.
• Coordinate qualified prospects with the relevant incorporation team.
• Follow up with prospects and assist in moving them through the onboarding process.
  

Lead Management & CRM

• Maintain accurate lead information in the company's CRM.
• Update lead status, follow-up dates, quotations, and deal stages regularly.
• Ensure no qualified lead is left without a follow-up.
• Maintain detailed records of calls, emails, WhatsApp conversations, and meetings.
• Track sales pipeline and expected closures.
• Prepare daily, weekly, and monthly sales reports.
  

Customer Relationship Management

• Build long-term relationships with clients.
• Understand customer needs and identify opportunities for repeat purchases.
• Upsell and cross-sell relevant ANewswire services.
• Coordinate with internal teams to ensure a smooth customer experience.
• Handle basic customer questions and coordinate escalations when required.
  

Required Skills & Experience

• 1–3 years of experience in B2B sales, inside sales, business development, or related roles.
• Experience selling digital marketing, PR, media, SaaS, business services, or company incorporation services is highly preferred.
• Strong verbal and written communication skills.
• Confident in making sales calls and conducting online meetings.
• Strong negotiation and objection-handling skills.
• Ability to identify customer needs and present appropriate solutions.
• Strong follow-up and relationship-building skills.
• Comfortable working with CRM systems.
• Ability to manage multiple leads and opportunities simultaneously.
• Strong target-oriented approach.
• Ability to work independently with minimal supervision.
  

Preferred Experience

Candidates with experience selling any of the following will be preferred:

• Press release distribution
• Digital PR
• SEO services
• Link building
• Digital marketing
• SaaS products
• Media placements
• Lead generation services
• Business setup/company incorporation
• B2B marketing services
• Agency/reseller services

Experience with international clients, particularly customers from the USA, UK, UAE, Canada, Europe, or other international markets, will be an advantage.

Key Performance Indicators (KPIs)

• Monthly sales revenue
• Number of deals closed
• Lead-to-customer conversion rate
• Qualified leads handled
• Follow-up completion rate
• Average deal value
• Repeat customer revenue
• Upselling and cross-selling
• Sales pipeline value
• Customer retention
  

Ideal Candidate

We are looking for someone who is:

• Sales-driven and target-oriented
• Confident speaking with business owners and decision-makers
• Comfortable making cold calls and outbound sales
• Strong at follow-ups
• Good at negotiation and closing
• Able to understand and sell multiple service categories
• Proactive rather than waiting for instructions
• Comfortable handling international customers
• Organized and disciplined with CRM and lead management
• Able to work independently and take ownership of sales targets
• Motivated by performance and growth
  

Important

This is a hands-on sales position. The candidate should be comfortable with prospecting, calling, messaging, following up, presenting services, negotiating, and closing deals.

We are looking for a salesperson who can take ownership of the sales process rather than someone who only manages incoming leads.