Sales Professional-GT Sales
Blue Star · Ahmedabad · onsite · Posted 51d ago
Undisclosed5–10 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
Job Summary
As an Associate Manager Sales (Unitary Cooling Products) within the GT Sales department of the Unitary Products Sales division (General Trade), this role drives channel-led growth, strengthens distributor and direct dealer ecosystems, and ensures disciplined sales execution for Unitary Cooling Products through the General Trade (GT) network. Location: Ahmedabad.
Responsibilities - Channel and distribution management: Build, nurture, and scale distributor and direct dealer networks to maximize market reach and availability.
- Drive both primary (to channel) and secondary (sell-out) sales with structured plans and weekly/monthly rhythms.
- Ensure distributor ROI, service levels, and inventory hygiene to maintain a healthy, motivated channel.
- Dealer and partner relationship excellence: Deepen partnerships through joint business planning, structured reviews, and timely resolution of issues.
- Lead assortment, pricing hygiene, and visibility at point of sale to strengthen brand presence.
- Trade marketing and demand generation: Execute trade schemes, promotions, and sell-out activations; measure uplift and optimize investments.
- Coordinate merchandising, product demos, and seasonal campaigns aligned to category priorities.
- Governance and process rigor: Enforce policy compliance on claims, credit norms, and documentation; maintain CRM/ERP hygiene.
- Monitor collections and overdues; escalate risks early and drive corrective action with partners.
- Business scope and ownership: Own revenue delivery, coverage, and channel health for assigned markets and product lines.
- Translate annual operating plans into executable monthly/weekly targets for partners and internal teams.
- Leadership and collaboration: Guide front-line sales/DSR teams (direct or dotted-line) toward consistent execution and capability building.
- Partner with Supply Chain for demand planning, Product/Category for mix and launch readiness, and Service for post-sales experience.
- Performance cadence: Run data-driven reviews (volume, value, mix, productivity, claim/debit notes, and collection metrics) with clear action plans.
- Track competitive moves and relay market intelligence to inform pricing, schemes, and assortment.
- Core responsibilities: Prospect and onboard productive channel partners aligned to coverage gaps and category priorities.
- Negotiate and close commercial terms within policy; ensure profitable, compliant growth.
- Execution excellence: Deploy beat plans, outlet coverage, and promoter productivity models to drive sustained sell-out.
- Maintain accurate forecasts; align supply with demand to minimize stock-outs and excess.
- Reporting and analytics: Maintain accurate pipeline, secondary/tertiary tracking, and claims data; generate insights for course-correction.
- Use dashboards/CRM to institutionalize weekly performance tracking and hygiene.
- Compliance and ethics: Uphold company code of conduct, fair-trade practices, and documentation standards across all channel activities.
- Scope may flex across channels or product priorities based on business needs while remaining within GT Sales.
- Qualifications: MBA/PGDBM.
- Nature of employment: On Probation; Probation period: 6 months.
- 5 to 12 years of relevant experience in General Trade/channel sales with demonstrated success in distributor and direct dealer management.
- Proven track record in driving primary and secondary sales, channel expansion, and trade program execution.
- Channel and distribution management: Onboarding, ROI management, inventory hygiene, claim settlement, and credit/collection follow-up.
- Sales planning and execution: Target setting, beat planning, coverage expansion, demand forecasting, and seasonality management.
- Trade marketing: Scheme design/execution, visibility programs, and sell-out activations with measurable ROI.
- Commercial acumen: Negotiation within policy, margin/price hygiene, and disciplined claim documentation.
- Data proficiency: CRM/ERP usage, pipeline hygiene, and insight-led reviews for timely course-correction.
- Result orientation and ownership with strong follow-through.
- Stakeholder management and collaboration across Supply Chain, Category/Marketing, Finance, and Service.
- Communication and negotiation skills suited to channel environments.
- Problem-solving, learning agility, and adherence to compliance and ethical standards.
Sourced from naukri
Skills
distributordealerDemand ForecastingcrmforecastsCadencedemand planningCapability BuildingChannel SalesDistribution ManagementAnalyticsBusiness PlanningDealer ManagementERPcompliancefinanceForecastingDemand Generation
About Blue Star
Blue Star
Consumer Electronics & Appliances
3.6k+
employees
1943
83 years old
Mumbai, Maharashtra
India
About
Blue Star Limited is India’s leading air conditioning and commercial refrigeration company with over eight decades of experience in providing expert cooling solutions.
Industries
Consumer Electronics & AppliancesConsumer goodsManufacturingElectronics
Employee ratings
2,641 reviews
4.1/ 5
Culture
3.9
Career growth
3.4
Work-life
3.8
Employees rate it well for
Work Culture249Work Life Balance210Salary200Senior Management165Work Environment154
Find them on