Sales Play Manager

Sales Play Manager , Revenue Operations   

Location:  Remote, United States  

About the Role  

We are seeking a detail-oriented and proactive Sales Play Manager to join our growing team in a newly created role focused on Sales Plays execution. This position is critical to the success of our go-to-market strategy, partnering closely with GTM leadership, Sales, Marketing, and Field Enablement teams to design, launch, and optimize Sales Plays that drive revenue growth.  

As the Sales Play Manager, you will own the end-to-end execution of Sales Plays, from data sourcing and account matching through launch, monitoring, and continuous improvement. This is a highly collaborative, hands-on role requiring strong technical skills in Salesforce, sales cadencing tools, and Excel, combined with excellent communication, problem-solving abilities, and a self-starter mentality. You'll be working in a dynamic, evolving program where adaptability and attention to detail are essential. As a member of our growing Revenue Operations team, there will be opportunities to expand your skills and grow within the organization.  

Key Responsibilities  

Sales Play Execution & Data Management  

Build and manage target account lists based on propensity-to-buy attributes including industry, annual revenue, customer status, geographic territory, and other segmentation criteria  

Identify existing Leads and Contacts to target within Sales Plays and source additional contacts using tools such as ZoomInfo and Cognism  

Perform advanced data matching to align companies from external sources with existing Salesforce Accounts using data matching methodologies  

Partner with SFDC Administrators to execute bulk uploads of new Accounts, Contacts, and Leads, ensuring data quality, required field population, and adherence to validation rules  

Add prospects to the appropriate sales cadencing tool (High Velocity Sales/Salesforce Sales Engagement, SalesLoft, or Outreach.io) with proper assignee and engagement allocation  

Validate and scrub all data against suppression lists (opt-outs, competitors, do-not-contact) and ensure compliance with data quality standards before loading into Salesforce  

Stakeholder Collaboration & Alignment  

Collaborate with GTM Leadership to define Sales Play participants, territory assignments, and ownership structures; facilitate Sales leadership reviews to resolve ownership conflicts and finalize account assignments  

Partner with Marketing and Field Enablement teams to align on lead intake processes, campaign associations, and play timing  

Train GTM teams on leveraging tools involved in Sales Plays, including cadencing platforms, Salesforce reporting, and play-specific processes  

Proactively communicate timelines, dependencies, and resource requirements to stakeholders; drive accountability to ensure plays launch on schedule  

Monitoring, Reporting & Continuous Improvement  

Monitor key performance indicators (KPIs) for active Sales Plays, including engagement rates, conversion metrics, pipeline impact, and seller activity  

Build and maintain Salesforce reports and dashboards to track play performance and provide visibility to stakeholders  

Own play performance reporting and share insights with leadership and cross-functional stakeholders based on data analysis, seller feedback, and data quality observations  

Participate in post-play retrospectives to capture lessons learned and drive incremental improvements to the Sales Play process  

Collaborate with Revenue Operations peers to maintain and update Sales Play process documentation, including standard operating procedures, lessons learned, and best practices  

Data Governance & Quality Assurance  

Own data quality standards for Sales Plays, ensuring all records meet required field criteria, suppression list validations, and formatting consistency  

Identify and resolve data load errors immediately post-execution; troubleshoot assignment failures, routing errors, and validation rule issues  

Maintain suppression lists and manage data enrichment workflows to ensure compliance and data accuracy across all plays  

Qualifications  

Required Experience & Skills  

2-4 years of experience in Revenue Operations, Sales Operations, Marketing Operations, or related GTM operations role; OR experience as a Sales Development Representative (SDR/BDR) with hands-on prospecting, list-building, and cadencing tool experience  

Experience working in mid-sized B2B environments preferred; must be comfortable learning and navigating complex organizational structures, including sales territories, routing logic, and GTM team hierarchies  

Deep knowledge of Salesforce architecture and data model; advanced permissions and data access experience strongly preferred  

Advanced Salesforce reporting skills, including building complex reports and dashboards; familiarity with filters, formulas, and cross-object reporting  

Hands-on experience using sales cadencing tools such as High Velocity Sales (Salesforce Sales Engagement), SalesLoft, or Outreach.io to enroll prospects and manage multi-touch campaigns  

Advanced Excel/Google Sheets skills, including complex formulas (XLOOKUP, VLOOKUP, INDEX/MATCH, CONCATENATE), data manipulation, text-to-columns, pivot tables, and combining large datasets from multiple sources  

Experience using contact sourcing tools such as ZoomInfo, Cognism, LinkedIn Sales Navigator, or similar data enrichment platforms  

Understanding of GTM team structures, sales territories, and ownership models; experience working with or supporting sales teams in a fast-paced environment  

Experience training or enabling sales or operations teams on tools and processes  

Key Competencies  

Self-starter with strong ownership mentality and ability to work independently with minimal supervision  

Exceptional attention to detail and commitment to data quality and accuracy  

Strong problem-solving skills and resourcefulness; able to troubleshoot technical issues and identify creative solutions  

Excellent communication skills, both written and verbal; comfortable asking clarifying questions and engaging with stakeholders at all levels  

Highly organized and task-oriented with ability to manage multiple projects simultaneously and meet tight deadlines  

Adaptable and comfortable working in ambiguity; this is a new program with evolving requirements, and flexibility is essential  

Collaborative mindset with a focus on partnership and driving cross-functional alignment  

Process-oriented with experience documenting workflows and contributing to operational excellence  

Preferred Qualifications  

Hands-on experience with advanced Salesforce permissions, data access, and configuration  

Experience with Pardot or other marketing automation platforms and lead management workflows  

Familiarity with Salesforce Data Loader, DemandTools, or similar bulk data import/export tools  

Understanding of lead routing, assignment rules, queues, and territory management within Salesforce  

Experience in B2B SaaS, fintech, or financial services industries  

Exposure to account-based marketing (ABM) or account-based sales strategies  

This is an exciting opportunity to build and shape a new program from the ground up within a growing Revenue Operations team. If you're passionate about revenue operations, thrive in a fast-paced environment, and want to make a measurable impact on GTM success, we'd love to hear from you.  

  About Convera

Convera is a global leader in commercial payments that powers international business by moving money with ease. We provide tech-led payment solutions to help more than 26,000 customers globally grow with confidence, from small businesses to CFOs and treasurers. As experts in foreign exchange, risk and compliance, with an unrivaled regulatory footprint, Convera’s financial network spans more than 140 currencies and 200 countries and territories.

Our teams care deeply about the value we deliver to our customers, which makes Convera a rewarding place to work. This is an exciting time for our organization as we expand our team with growth-minded, results-oriented people who are looking to move fast in an innovative environment.

As a truly global company with employees in over 20 countries, we are passionate about diversity; we seek and celebrate people from different backgrounds, lifestyles, and unique points of view. We want to work with the best people and ensure we foster a culture of inclusion and belonging.

There are plenty of amazing opportunities at Convera for talented, creative problem solvers who never settle for good enough and are looking to transform Business to Business payments.

Apply now!

Pay Transparency Statement

Convera is committed to pay transparency and equity in accordance with applicable U.S. state and local laws. For this position, the expected base salary range is  $180,000.00 - $250,000.00  per year, depending on factors such as experience, qualifications, and geographic location. We use a tiered geographic pay system to ensure fairness across regions. Candidates in high-cost areas may receive higher offers within the posted range.

We also offer a comprehensive benefits package, which may include:

Health insurance (medical, dental, vision)

Retirement savings plan

Paid time off, holidays, and parental leave

Wellness programs and mental health resources

Final compensation and benefits will be discussed during the hiring process and may vary based on individual circumstances and business needs.