Sales Operations Leader

What This Job Is Really About

It is a daily execution role where you will own

Retail distribution demand, collection, crate recoveries operations & sales outcome tracking

Spends 20% of time in market shadowing the field team, verifying ground reality behind the numbers, and understanding execution.

This is not a back-office coordination role or an analyst role who lives in excel and never leaves the office.

Ideally you should have done field sales and have the operational & analytical mindset to manage sales operations

This role reports to the founder

If you are someone who tracks, calls, visits, analyses and closes on a daily basis, read on.

What You Will Own Every Single Day

Daily Demand & Dispatch Coordination

• Collect daily demand from all field reps & distributors before plant cut-off proactively
• Coordinate with plant and logistics to ensure dispatch accuracy; leakage and shortage discrepancies are cross-verified before 11 am

Payment Collection & Outstanding Control

• Maintain a live distributor-wise outstanding tracker reviewed and acted upon twice daily, not weekly.
• Any distributor with 2 consecutive days of non-payment gets flagged immediately no supply moves without documented reason and escalation.
• Bank holiday, cash flow issues, and 'will pay tomorrow' are not acceptable without proof. Payment means UTR number or stamped deposit slip
• Close every day with zero open payment items

Crate Management & Daily Reconciliation

• Track crate issuance and return for every distributor, every day variance reports are closed same day, not carried forward.
• Any crate shortfall requires a written acknowledgement (WhatsApp acceptable) from the distributor before the day closes.

Field Force & Distributor Accountability

• Daily check on beat adherence, demand submission, and payment status you are the pressure point that keeps the field honest.
• Escalate to sales manager with data when distributors or field reps are non-compliant you document everything.
• Prepare and share a concise daily ops MIS covering demand, dispatch, collections, and crate status at day close.

Who We Are Looking For

• 4-6 years in sales operations, distribution coordination, or trade operations in FMCG, dairy, or beverages.
• Has directly managed or coordinated with 30+ distributors on a daily basis knows what it takes at scale.
• Advanced Excel pivot tables, VLOOKUP, SUMIF, daily dashboards you build the MIS, you don't just fill it.
• Comfortable on ERP/DMS/SFA tools; can adapt to new software quickly.
• Strong commercial instinct understands credit exposure, working capital risk, and why one distributor's overdue is everyone's problem.
• Fluent in Hindi; functional in English for reporting.

You Are the Right Fit If

• Your day starts with the first milk delivery and doesn't end until the crate count and outstanding are reconciled.
• You can tell within 30 seconds which of your 75 distributors is a payment risk today because your tracker is always live.
• You don't accept 'the bank was closed' as a reason not to pay you know UPI works on holidays.
• The field team knows you will follow up, and follows through because of it.
• You are uncomfortable leaving the day with an open item that has no owner and no deadline.