Sales Operations Lead

About the Role:

We are looking for an experienced Sales Operations Lead to drive sales effectiveness, CRM governance, pipeline management, forecasting and performance reporting across the organisation.

The role will work closely with senior sales leadership and management to improve sales processes, strengthen visibility into business performance and ensure greater discipline across the sales organisation.

The ideal candidate should have strong experience in sales operations, CRM management and analytics, along with the seniority and confidence to drive process adherence and accountability across teams.

Key Responsibilities:

• Own and manage the organisation's CRM processes, governance and adoption
• Ensure accuracy and completeness of customer, opportunity and pipeline data
• Drive pipeline hygiene and adherence to defined sales stages and processes
• Manage sales forecasting and provide visibility on expected revenue, risks and opportunities
• Conduct regular pipeline and sales performance reviews
• Develop and maintain sales dashboards, MIS and management reports
• Analyse sales performance across teams, territories, channels and individuals
• Track key sales metrics including lead conversion, pipeline movement, sales productivity and target achievement
• Identify gaps, bottlenecks and revenue leakage within the sales process
• Establish and improve sales SOPs, workflows and operating processes
• Identify opportunities for CRM automation and process optimisation
• Support sales target setting, territory planning and capacity planning
• Work closely with Sales, Finance and senior management on revenue planning and reporting
• Drive accountability for CRM usage, forecasting accuracy and sales process compliance

Required Skills & Qualifications:

• 3 - 5 years of relevant experience in Sales Operations, Revenue Operations, Sales Strategy or a similar function
• Strong hands-on experience with CRM platforms and CRM governance
• Good understanding of B2B sales processes, pipelines and forecasting
• Strong analytical and problem-solving skills
• Experience building and managing sales dashboards and performance reports
• Strong understanding of sales KPIs and revenue metrics
• Advanced proficiency in Excel/Google Sheets and reporting tools
• Ability to translate data into meaningful business insights and recommendations
• Strong stakeholder management and communication skills
• Ability to work effectively with senior sales leaders and management
• Demonstrated ability to establish processes and drive adherence across sales teams

Preferred Profile:

• Experience managing Sales Operations for a growing or multi-location sales organisation
• Experience in EdTech, SaaS, B2B or enterprise sales environments would be an advantage
• Experience improving or implementing CRM workflows and sales automation
• Comfortable operating in a fast-paced, high-growth environment

What We Are Looking For:

We are looking for a hands-on Sales Operations professional who combines strong analytical capability with operational authority. The person should be comfortable questioning pipeline assumptions, highlighting performance gaps and ensuring that sales processes and CRM standards are consistently followed.

This is not an MIS or CRM administration role. The Sales Operations Lead will play an important role in improving the predictability, productivity and effectiveness of the overall sales organisation.