Sales Operations / Go To Market (GTM) Program Manager

Join Axon and be a Force for Good.

At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.

Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

Your Impact

Axon’s continued growth in the Commonwealth requires structured programs that ensure sales operations, product launches, renewals, and go-to-market consistency are well executed across all regions. As GTM Program Manager, you will be responsible for designing, implementing, and managing cross-functional initiatives that enable our sales teams, support operations, and accelerate adoption of Axon’s ecosystem in the Commonwealth.

Your focus will be on driving alignment across Sales, CSMs, PSO, SEs, Marketing, and Enterprise functions to ensure we have repeatable, scalable processes that allow us to maximize growth. By bringing rigour to forecasting, renewals, and execution, and ensuring that standards of excellence are consistently applied, you will directly contribute to the effectiveness of our Commonwealth business.

What You’ll Do

Lead and coordinate Commonwealth go-to-market programs across sales, product launches, and sales operations.

Manage Sales Operations priorities including:

Key Renewals

Rewrites Opportunities

Tracking of key activities with our customers in the Commonwealth

Develop enablement programs to raise skill levels across teams:

Define and drive standards for “what good looks like.”

Establish consistency in trials, handovers to CSMs/PSO, and execution.

Own Forecast Management:

Drive consistency across regions in forecasting inputs and process.

Ensure Best Case, Commit, and Changes are tracked and accurately reflected.

Monitor weighted pipeline to ensure positive trend development.

Support Real-Time Awareness (RTA) initiatives:

Identify and remove blockers to growth.

Create new opportunities and train the team on RTA use cases.

Develop strategies to scale RTA adoption across Commonwealth customers.

Drive internal team alignment:

Lead Commonwealth Team Meetings and ensure clear action items.

Coordinate broader team communications and announcements.

Align CSMs, PSO, SEs, Marketing, and Enterprise functions for GTM execution.

Track and report program performance, highlighting wins, challenges, and improvement opportunities.

Performance Objectives

Build and launch a Commonwealth GTM operating cadence that drives consistency in sales operations, forecasting, and RTA adoption.

Deliver a clear plan for managing renewals and rewrite opportunities, ensuring visibility and accountability across the team.

Develop and roll out standards for trials, handover processes, and execution with measurable improvements in customer success outcomes.

Improve forecast accuracy across all regions in the Commonwealth by aligning on definitions of Best Case, Commit, and Weighted metrics.

Drive RTA growth by training teams on use cases, creating opportunity frameworks, and removing systemic blockers.

Establish an aligned Commonwealth meeting structure with Sales, CSM, PSO, SE, and Marketing to improve cross-functional execution.

  Axon is a total compensation company, meaning compensation is made up of base pay, bonus, and stock awards. The actual base pay is dependent upon many factors, such as: level, function, training, transferable skills, work experience, business needs, geographic market, and often a combination of all these factors. Our benefits offer an array of options to help support you physically, financially and emotionally through the big milestones and in your everyday life. To see more details on our benefits offerings please visit https://www.axon.com/careers .

Base Pay Range $108,300 — $173,280 CAD

Don’t meet every single requirement? That's ok. At Axon, we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve.

Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you’re excited about this role and our mission to Protect Life but your experience doesn’t align perfectly with every qualification listed here, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Important Notes

The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.

Some roles may also require legal eligibility to work in a firearms environment.

We collect personal information from applicants to evaluate candidates for employment. You may request access, deletion, or exercise other CCPA rights at  axongreenhousesupport@axon.com  or via our  Axon Privacy Web Form . For more information, please see the Your California Privacy Rights section of our  Applicant and Candidate Privacy Notice.

Axon’s mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.

We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email recruitingops@axon.com.  Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.

Phishing alert:  Axon will never ask you to pay for any part of the hiring process, including training, equipment, or background checks. We do not make job offers via text message, WhatsApp, or instant messaging platforms without a formal interview process.  All legitimate job openings are listed on our official careers page at https://www.axon.com/careers .  If you receive a suspicious offer or outreach from an email address that is not @axon.com , or if you are asked for sensitive personal information (bank details, Social Security Number) prematurely, please ignore the message and report it to recruitingops@axon.com .